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©ILO/ P. Deloche Oman’s exports are growing rapidly. Here, a young woman works in a factory packaging perfume bottles.

If You Can’t Sell It, Don’t Make It

Oman used ITC’s tools for an integrated solution to diversify exports in its oil-fuelled economy.

Oman launches nationally adapted tools

The Omani Centre for Investment, Promotion and Export Development (OCIPED) launched the Oman TradeMap and Trade Secrets: The Export Answer Book (Oman, October 2001). Some 130 people, including leading industrialists and national strategy-makers, attended the launch ceremony. Oman TradeMap will help small exporters to identify competitive international markets using comparative statistical data. The national version of Trade Secrets answers 148 questions facing most exporters in Oman. The official launch of these tools, jointly produced by OCIPED and ITC, was followed by an intensive question-and-answer session

For more information about TradeMaps, contact Friedrich von Kirchbach, Chief, ITC Market Analysis Section, at kirchbach@intracen.org For more information about Trade Secrets, contact Hema Menon, ITC Associate Adviser, at menon@intracen.org

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