Frager, a factory dedicated to making vetiver essence, the ingredient of fine perfumes and industrial fragrances, has raised its production in ten years from 20 to 60 tonnes annually, making it the largest producer in the world. With a kilogram of vetiver selling for US$ 69, Frager has a healthy turnover of US$ 4 million. It also employs 27,000 families as contract cultivators of vetiver.