Cheetah is the producer organization and subsidiary of a Netherlands-based company operating in Malawi and Zambia. The main product is paprika, supplied in dried form, for the food-ingredient industry (food colour and spice), mainly in Europe. The business has grown in six years from nothing to an annual production of 2 million kg of paprika (2% of the world market), grown by 30,000 contract farmers. By 2002, a further investment of US$ 3 million is expected to double production and increase the number of growers to 50,000.