Monthly US People | Global People | Four Month Trend | ||
---|---|---|---|---|
38.2M | 52.2M | |
- Summary
- Traffic
- Geographic
- Demographics
- Business
- Lifestyle
- ACCEPTS ADS
-
Quantified
Directly Measured Data
- 19 rank equivalent
Time Inc. Sites is a huge destination that reaches over 52 million monthly people, of which 38 million (73%) are in the U.S.
US Demographics ![](https://webarchive.library.unt.edu/web/20090509151108im_/http://ak.quantcast.com/images/question_mark.png)
May 01, 2009
Income represents total household income.
100 index is internet average.
Business Activity
US
In the US people tend to visit this network from both work and home.
Global
Globally people tend to visit this network from both work and home.
Quantcast Addressable Segments ![](https://webarchive.library.unt.edu/web/20090509151108im_/http://ak.quantcast.com/images/question_mark.png)
Show data from the selected audience (learn more)
- No Segment Selected
-
gender
- Male
- Female
-
Household Income
- $30K+
- $60K+
- $100K+
-
ethnicity
- African American
- Asian
- Hispanic
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age
- 18-24 yrs
- 18-34 yrs
- 18-49 yrs
- 25-49 yrs
- 50+ yrs
-
education
- No College
- College+
-
Combined
- M18-34
- F18-34
- F18-49
- A50+/HHI $100k+
![](https://webarchive.library.unt.edu/web/20090509151108im_/http://ak.quantcast.com/images/tooltip_arrow.png)
Audience Also Likes
This list shows other sites an audience frequents, which can reveal brand preferences and other lifestyle traits. The Audience Also Likes section of a site's profile shows other sites that the audience is likely to visit, and the affinity indicates how much more likely than average. For example, if the profile for wsj.com listed barrons.com with an affinity of 10x, a randomly chosen visitor to wsj.com is ten times likelier to visit barrons.com than the average internet user.
![](https://webarchive.library.unt.edu/web/20090509151108im_/http://ak.quantcast.com/images/tooltip_arrow.png)
Audience Also Visits
This list displays the other internet destinations that visitors to a particular site have a strong affinity for. The affinity score shows the strength of the affinity relative to the whole U.S. internet population. Affinities are purely statistical correlations and say nothing about why sites' audiences might be similar. The sites might have similar content, or one might drive traffic to the other, or there might be another reason for the overlap.
![](https://webarchive.library.unt.edu/web/20090509151108im_/http://ak.quantcast.com/images/tooltip_arrow.png)
Audience Also Searches For
This list shows keywords a site's audience tends to type in. These are often but not always the keywords that brought people to the site. The affinity represents how much more often members of this audience use those keywords compared to an average internet user.
![](https://webarchive.library.unt.edu/web/20090509151108im_/http://ak.quantcast.com/images/tooltip_arrow.png)
Demographic Index
Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.
![](https://webarchive.library.unt.edu/web/20090509151108im_/http://ak.quantcast.com/images/tooltip_arrow.png)
Affinity
The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.
![](https://webarchive.library.unt.edu/web/20090509151108im_/http://ak.quantcast.com/images/tooltip_arrow.png)
People
Cookies
Page Views
![](https://webarchive.library.unt.edu/web/20090509151108im_/http://ak.quantcast.com/images/tooltip_arrow.png)
Addicts
Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.
Regulars
Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.
Passers-By
Passers-by have a single visit over the course of a month.