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Warner Bros. to make its chocolate fair trade after HPA campaign!

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After four years, the Harry Potter Alliance has had its biggest victory yet! Its Not in Harry's Name campaign has succeeded, and Warner Bros. will be making its chocolate certified fair trade! Get all the details here! Read More »

Video: Clémence Poésy stars in ad campaign for Chloé’s Love Story fragrance

Chloe Love Story Clemence Poesy

Clémence Poésy (Fleur Delacour) continues her relationship with French fashion house Chloé as the face of its latest fragrance, Love Story. Check out the campaign here! Read More »

Bloomsbury UK reveals four exclusive Jim Kay illustrations!

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We're all very excited about the fully illustrated editions of the "Harry Potter" novels that Bloomsbury is releasing, beginning later this year with "Harry Potter and the Philosopher's Stone: Illustrated Edition". In anticipation of the release, Bloomsbury has released four exclusive images from the first book. Read More »

Bring magic to your Harry Potter Book Night!

BloomsburyNew

With less than four weeks before we take part in Bloomsbury's Harry Potter Book Night, we thought we'd offer some tips on how you can make your own Harry Potter Book Night a magical one! Read More »

5 Things Magic Taught Me About the Muggle World

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Reading the Harry Potter series has taught us all countless things over the past 17 years (can you believe it has been so long?), but there’s something about magic that teaches us something beyond bravery and friendship – magic teaches us what is possible, and what power we have, even as Muggles. Here are five lessons magic taught me that can be applied to the Muggle world. Anything is possible with faith and practice – All through the books, magic is proven to be a skill that requires constant practice, and a little belief in yourself, as Neville most memorably learns through the DA lessons when he successfully disarms someone. When we work hard and believe that what we do will work, we are capable of accomplishing so much – how else would Potter fans have created wizard rock or the Harry Potter Alliance? Doing what you love takes time and dedication – Hermione wouldn’t be a great witch if she hadn’t practiced her magic diligently for years. Wizards study for seven (or more!) years to learn about magic and achieve their dreams. For Muggles, that means we need to dedicate ourselves to what we love to get better at it. ... Read More »

Sir John Hurt among voices of “The Chokeables” campaign

The Chokeables

Sir John Hurt voices an animated peanut in a new campaign by St. John Ambulance to prevent infants from choking. Find out more here! Read More »