The total sales and use tax for the City is 8.25%. The City of New Braunfels receives 1.5% of this tax.  The proceeds from the City's portion of this tax are split with 1.125% (1 and 1/8 cent) to support the General Fund of the City and 0.375% (3/8 cent) to provide funds for infrastructure improvements and economic development, which is governed by the New Braunfels Industrial Development Corporation, a private non-profit corporation designed to make infrastructure improvements to attract economic activity to the community (established pursuant to Section 4B of the Texas Development Corporation Act of 1979).

The State of Texas Comptroller's Office Sales Tax data webpage provides a complete history of sales tax collections for the City of New Braunfels.

The 2007 total tax rate in the City of New Braunfels is 13%, with 7% going to the City of New Braunfels and 6% going to the State of Texas.

Currently, the hotel/motel tax revenue is used for three distinct purposes: 14.3% funds arts and cultural activities provided by various organizations. 50% is provided to the Greater New Braunfels Chamber of Commerce to increase promotion of the City’s tourism and convention businesses. The remaining 35.7% funds the expansion and renovation of the City’s convention/civic center currently underway.