The New Braunfels Main Street and Downtown Development program actively supports expansion of the downtown economic base by assisting in recruiting more businesses to downtown, advertising available properties in the district, assisting with historic preservation efforts and streetscape improvements.

The program operates with two full-time staff members who work closely with the Main Street Advisory Board. Crucial to its success are partnership relationships with the Downtown Association, Main Street Partners, the Chamber of Commerce, those with property and business interests in the downtown and many devoted and talented volunteers.  All are dedicated to the restoration, preservation and promotion of downtown New Braunfels and to its economic revititalization.