Immunization Branch
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Public Service Announcements (PSA):

• Immunization Logos
• 2008 Provider campaign
• 2007 Immunization campaign
• 2007 Pertussis campaign
• 2006 Immunization campaign - 2007 ADDY® & Summit International Awards Winner!
• 2006 Pertussis campaign
• 2005 Immunization campaign
• 2004 Immunization campaign

File viewing information for media campaign ads.
Note: Ad titles and scripts in red are not available at this time.

Immunization Logos:

Immunization Logos
	Logo	Las Marcas

2008 Provider Campaign

4th DTaP healthcare provider campaign

One out of every five children in Texas does not have the fourth dose of the DTaP vaccine. The Immunization Branch recently launched a statewide education campaign to encourage healthcare providers to not miss any opportunities to provide the fourth DTaP to their clients when indicated by the recommended immunization schedule.
Go to the full 2008 Provider Campaign page.

2008 Provider Campaign Media Materials
	Television Windows Media (.wmv) file	La televisión Windows Media (.wmv) file
	Provider Video	Spanish Provider Video
	Other Media Materials	Otros Materiales de los Medios
	Provider Print Ad 1 (gif - 112 Kb) Provider Print Ad 2 (gif - 204 Kb) Provider Print Ad 3 (gif - 198 Kb) Provider Button (gif - 69 Kb) Patient Sticker (gif - 60 Kb) Poster (pdf - 1.29 Mb) Brochure (pdf - 224 Kb) Direct Mail	Spanish Poster (pdf - 1.29 Mb) Spanish Brochure (pdf - 203 Kb)

2007 Immunization Campaign

New Campaign Offers 4th DTaP Education

The DSHS Immunization Branch launched the 2007 Immunization Campaign, which will air from October 29-December 14, 2007, targeting women 18-34 years of age with children younger than three years of age. The campaign is being held in Austin, Dallas/Ft. Worth, El Paso, Houston, and San Antonio. The key goals of the campaign are to (1) heighten awareness of the importance of immunizations to building a child’s overall health, with an emphasis on the 4th DTaP vaccine; and (2) remind parents about the recommended immunization schedule and inform them of why and when vaccines are due...Download the full 2007 Immunization Campaign Report (77 Kb).

2007 Immunization Campaign Survey Results
Study indicates increase in vaccine, 4th DTaP awareness at 15-18 months

Awareness that vaccines are due at 15-18 months increased from 30% to 41% in four markets studied, according to results from a survey conducted on the effects of the fall 2007 Immunization Public Awareness Campaign in Dallas/Ft. Worth, El Paso, Houston, and San Antonio....Download the full 2007 Immunization Campaign Survey Results Report (16 Kb).

• 2007 General Campaign - Media Market Map (gif - 55 Kb)
• 2007 General Campaign - Media Market Map - Additional Markets Added (gif - 57 Kb)

2007 Immunization Campaign
	Television Quicktime video files (all files 5.85 Mb, 30 seconds)	La Televisión Quicktime video files (all files 5.85 Mb, 30 seconds)
	Building Immunity | script Recommended Immunization Schedule | script DTaP vaccine | script	Fortaleciendo la inmunidad | el guión Calendario de vacunación recomendado | el guión Vacuna DTaP | el guión
	Radio MP3 audio files (1.4 Mb, 60 seconds)	La Radio MP3 audio files (1.4 Mb, 60 seconds)
	4th DTaP | script	4ta DTaP | el guión
	Other Media Materials Web Banner (jpg - 12 Kb) Brochure (jpg - 206 Kb) Direct Mail (pdf - 57 Kb) Newspaper Insert (pdf - 1.51 Mb) Store Display with Backdrop (jpg - 975 & 372 Kb) Billboard 1 (gif - 77 Kb) Billboard 2 (gif - 84 Kb) Billboard 3 (gif - 64 Kb) Print Ad 1 (gif - 81 Kb) Print Ad 2, black & white version (gif - 98 & 142 Kb) Print Ad 3, black & white version (gif - 134 & 191 Kb) T-Shirt (jpg - 213 Kb) Dairy Queen Poster (pdf - 2.0 Mb) Promotional Magnet (pdf - 334 Kb)	Otros Materiales de los Medios Web Banner (jpg - 12 Kb) Brochure (jpg - 213 Kb) Direct Mail (pdf - 60 Kb) Newspaper Insert (pdf - 1.27 Mb) Store Display (jpg - 998 Kb) Billboard Spanish (gif - 75 Kb)

2007 Pertussis Campaign

New Campaign Offers Pertussis Education

In conjunction with the National Immunization Awareness Month, the DSHS Immunization Branch is conducting a campaign from July 13 through Aug. 31 to raise public awareness of pertussis. The campaign will target mothers, ages 25-54, and medical staff who work in close proximity to infants. English- and Spanish-language TV and radio ads will air in Amarillo, Austin, Dallas/Ft. Worth, Houston, San Antonio, Tyler, and Waco, which all had high incidence rates of pertussis in 2006. The ads encourage mothers to vaccinate their families with the tetanus, diphtheria, and accelular pertussis vaccine, known as Tdap, to help prevent pertussis. English- and Spanish-language highway and neighborhood billboards will also be placed in low-immunization-level areas in Austin and Dallas/Ft. Worth. English-language billboards with a message encouraging medical staff to be vaccinated with Tdap will also be placed next to birthing centers and hospitals with the highest number of births. The same message will be placed in professional health-care magazines, including Texas Medicine, Texas Family Physician, and Texas Hospitals.

• 2007 Pertussis Campaign - Media Market Map (gif - 48 Kb)

2007 Pertussis Campaign
	Television .wmv files	La televisión .wmv files
	Appearing Babies (1.5 Mb, 0:30) Pass It On (1.8 Mb, 0:30)	Bebés que aparecen (1.5 Mb, 0:30) Pásalo (1.8 Mb, 0:30)
	Radio	La radio
	Not Just Any Cough (.mp3, 1.36 Mb, 1:00) Kidcast (.mp3, 1.37 Mb, 1:00) Daniel | (.wma, 984 Kb, 1 minute) (script - Sherry M.)	Kidcast (.mp3, 1.37 Mb, 1:00) No es una tos cualquiera | (.wma, 955 Kb, 1 minuto) (el guión - Sherry M.)
	Other Media Materials	Otros Materiales de los Medios
	Billboard (pdf - 109 Kb) Physician Billboard (pdf - 92 Kb) Physician Print Ad (pdf - 1.15 Mb) Web Banner (gif - 34 Kb)	Billboard (pdf - 100 Kb)

2006 Immunization Campaign

• 2006 General Campaign - Media Market Map (gif - 57 Kb)

2006 Immunization Campaign
	Television 2007 ADDY® & Summit International Awards Winners! WMV video files (all files 2.3 Mb, 30 seconds)	La Televisión 2007 ADDY® & Summit International Awards Winners! WMV video files (all files 2.3 Mb, 30 seconds)
	Building Immunity | script Recommended Immunization Schedule | script DTaP vaccine | script	Fortaleciendo la inmunidad | el guión Calendario de vacunación recomendado | el guión Vacuna DTaP | el guión
	Radio MP3 audio files (1.2 Mb, 30 seconds)	La Radio MP3 audio files (1.2 Mb, 30 seconds)
	Building Blocks | script	Building Blocks | el guión
	Other Media Materials	Otros Materiales de los Medios
	4th DTaP Poster (pdf - 810 Kb) Door hanger (jpg - 389 Kb) Auto-shade (jpg - 328 Kb) Billboard 1 (gif - 77 Kb) Billboard 2 (gif - 84 Kb) Billboard 3 (gif - 64 Kb) Web Ad (jpg - 246 Kb)	4th DTaP Poster (pdf - 809 Kb) Door hanger (jpg - 499 Kb) Auto-shade (jpg - 258 Kb) Billboard Spanish (jpg - 548 Kb)

2006 Pertussis Campaign

Campaign Offers Pertussis Education

With the number of pertussis cases in Texas on the rise, the Texas Department of State Health Services has launched an education campaign to fight this serious bacterial illness. The campaign focuses on new vaccines to protect against pertussis, also known as whooping cough, and reminds parents that on-time vaccinations are critically important for children. In 1976 Texas saw a record low number of cases at 36. But in 2005 DSHS reported more than 2,000 cases of pertussis with nine deaths, eight of whom were infants.

2006 Pertussis Public Awareness Campaign Survey
Study reveals increases in two markets studied

A survey report of 1,600 households in Austin and the Rio Grande Valley indicated that the 2006 Pertussis Awareness Campaign increased audience awareness from 3% to 25%....Download the full 2006 Pertussis Public Awareness Campaign Survey Report (14 Kb).

• 2006 Pertussis Campaign - Media Market Map (gif - 68 Kb)

2006 Pertussis Campaign
	Television .wmv files	La televisión .wmv files
	Appearing Babies (1.5 Mb, 0:30) Pass It On (1.8 Mb, 0:30)	Bebés que aparecen (1.5 Mb, 0:30) Pásalo (1.8 Mb, 0:30)
	Radio	La radio
	Daniel | (.wma, 984 Kb, 1 minute) (script - Sherry M.	No es una tos cualquiera | (.wma, 955 Kb, 1 minuto) (el guión - Sherry M.)
	Other Media Materials	Otros Materiales de los Medios
	Horizontal Physician Print Ad (pdf - 83 Kb) Vertical Physician Print Ad (pdf - 89 Kb) Poster (pdf - 186 Kb) Flyer (pdf - 216 Kb) Print Ad (pdf - 195 Kb)	Spanish Poster (pdf - 184 Kb) Spanish Flyer (pdf - 251 Kb)

2005 Immunization Campaign

• 2005 General Campaign - Media Market Map (gif - 57 Kb)

2005 Immunization Campaign
	Television WMV video files	La Televisión WMV video files
	Before Vaccines (X Mb, 0:36) script (12 Kb ) Doctor (X Mb, 0:36) script (13 Kb )	Antes de las Vacunas (X Mb, 0:36) el guión (13 Kb ) Doctor (X Mb, 0:36) el guión (13 Kb )
	Radio WMA audio files	La Radio WMA audio files
	Before Vaccines | script (11 Kb) Doctor | script (12 Kb)	Antes de las Vacunas | el guión (11 Kb) Doctor | el guión (12 Kb)

2004 Immunizations Campaign

2004 Immunizations Campaign
	Television .wmv video files	La Televisión .wmv video files
	Before Vaccines (335 Kb, 1:35) | text version	Un Angel de la Guarda (339 Kb, 1:36) | el guión
	Radio .wma audio files	La Radio .wma audio files
	Before Vaccines .mp3 | text version	Un Angel de la Guarda .mp3 | el guión

Last Updated May 1, 2009