Holiday "Don't Drink & Drive" Campaign

Though the percentage of alcohol-related fatalities in the state has decreased over the past few years, Texas continues to lead the nation when it comes to alcohol-related traffic fatalities. In 2007, 1,485 people died in
alcohol-related crashes on Texas roadways.

According to transportation safety experts, during December in Texas alone,
more than 27,000 traffic crashes will injure 20,000 people and kill around
335 more. About 150 of those fatal crashes will involve someone who was
drinking. (Estimates are based on an analysis of Texas crash data since
2001.)

This year, TxDOT and Santa Claus have some advice for Texas motorists: drive sober this holiday season and avoid a stiff fine, losing your driver's license, jail time and a lump of coal in your stocking. For the 11th
consecutive year, TxDOT is sponsoring a holiday-themed public education campaign to remind Texans not to drive if they¹ve been drinking.

This holiday season read Santa's latest blog, witness the Christmas Countdown, and view reindeer games by visiting TxDOT's Santa MySpace.

Campaign Components

Media Type	Title	English	Spanish
TV	Reindeer Barn TV Spot: 30 sec.
TV	Reindeer Barn TV Spot: 10 sec.
TV	Santa is Coming
TV	Las Posadas
Radio	Carolers Radio Spot
Radio	Choir Radio Spot
Radio	Jingle Cell
Radio	We Wish
Radio	Villancico
Radio	Feliz Navidad Radio Spot
Billboard	Holiday Billboard
Fact Sheet	Campaign Fact Sheet
News Release	News Release