Trust Barometer 2012
In its 12th year, our global study examines trust in the four key institutions of government, business, media and NGOs, as well as communications channels and sources.
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Rethinking Reputation
I have just read the new book, Rethinking Reputation, by John Doorley and Fraser Seitel, former chief communications officers at Merck and Chase Bank, respectively. The central theme of the book is that reputation depends on good behavior and honest communications.
The Republican Brand Problem
The Republican brand has become so blemished that it can no longer sustain its most important product: a presidential candidate.
Brazil is Not for Beginners
One of the first impressions I had on this trip, my second visit here, is that while most are conscious that Brazil is feeling a slowdown in its economy, they are equally aware that they're in a better position than many.
Millennials in the Workforce
So how does a company like Edelman deal with a Millennial like me? I’ve identified five core components that my company excels at when it comes to managing Millennials – or at least this Millennial.
Gavin Coombes
Rarely do PR agencies succeed in attracting senior mainstream digital talent (outside of the U.S. at least), but we have tricked Gavin into joining us. Here is the announcement complete with a 'Gavinographic' on Gavin's digital do's and don'ts.
You Cannot Be a Bystander
I went to the 90th birthday bash for the Harvard Business Review last night at Lincoln Center. The magazine had a glittering array of speakers. Here are a few of the important lessons from the evening:
Angel in the Restroom
I often hear both sexes perpetuate the stereotype that some women don’t help other women succeed in the workplace. I vehemently disagree.
The World is Moving Towards Public Relations
It is necessary, therefore, to broaden the scope of Public Relations, adding to it other skills: the ability to activate, the field of digital media, the language of design, the accuracy of measurement instruments and especially the culture of Branding.
Announcing Edelman’s 603 Results on #GivingTuesday
To celebrate the firm’s 60th anniversary, our 60+ global offices participated in 60 days of volunteerism and fundraising to benefit the WFP and other organizations. I’m happy to announce that we contributed more than $1 million in monetary and in-kind donations.
The Power of Thank You...
As the U.S. enters its annual pause for the Thanksgiving holiday, I’m reminded of the power of the simple act of giving thanks.
Our Time to Lead
It is PR’s time to lead because the world has changed. Communications can no longer be top-down and controlled; in fact, credibility is conferred horizontally by conversation and the wisdom of the crowd.
Design Royale
Two years ago we began a review of Sydney digital agencies to find a partner company. We kissed lots of frogs. But we found our Prince. And today, to flog the analogy to death, after a long courtship, it's marriage. Design Royale and Edelman have agreed terms and signed the deed. We are one in Australia.
10 Rules for PR Pros
In the early 1960s, Dan Edelman authored these 10 timeless rules for all PR practitioners.
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