Seller Training / TABC Certification

Important Notice:

If you have attended a TABC seller training certification class through Aims Academy in the Dallas/Fort Worth area, or through the Aims Academy on-line program, and you have not received your TABC certificate, please contact TABC at seller.training@tabc.state.tx.us or 512-206-3420.


The Texas Alcoholic Beverage Commission strongly feels that trained sellers, servers, and managers are better able to identify and prevent sales of alcoholic beverages to minors, intoxicated persons, and non-members of a private club. Because of this belief, the agency has certified courses for seller/server training. These courses are provided by certified private businesses or retailers for their own employees whose curriculum has been reviewed and approved by the TABC and whose trainers are also certified. These courses cover the laws applicable to the sales or service of alcoholic beverages to minors, intoxicated persons, and non-members of a private club. The courses also teach techniques to identify these persons and prevent sales to them. Individuals who successfully complete an approved program are issued certificates and licensees or permittees could, under certain terms, receive a restrained administrative case.

Program Contents

The classes are required to cover the laws concerning the sale or service of alcoholic beverages to minors, intoxicated customers, and non-members of a private club, as well as techniques to prevent such sales.

Monitoring of Schools

Training programs are monitored by the Commission to determine if the schools are presenting the programs as approved and certified by the TABC. If you have a complaint about a seller training school, contact TABC Seller Training at (512) 206-3420.

Facts About the TABC Seller/Server Training Program (as of April 2009)

Seller/Servers Currently Certified 456,403
Number Certified in Calendar Year 2008 230,425
Average Number Certified Each Month 19,016
Number of Certified Trainers 457
Number of Certified Course Providers 123
    Classroom Course Providers Available to the Public 85
    Retailer In-House Course Providers 29
    Internet Course Providers 8
    Video Course Providers 1
Number of Training Sessions Held in Calendar Year 2008 16,228

Alcoholic Beverage Code Reference

Sec. 106.14. Actions of Employee

Related Rules

§50.3. Application for Program Approval.
§50.4. Program Administration.
§50.10. Licensee/Permittee Exemption from Administrative Action.

Seller Training Videos

Seller/Server Training (English) Video Length: 6 minutes 42 seconds
Seller/Server Training (Spanish) Video Length: 7 minutes 42 seconds

Questions? Comments?
seller.training@tabc.state.tx.us