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Marketing Practices Bulletins

In June 2004, the TABC Marketing Practices Section began publishing bulletins to clarify certain marketing issues. It is our hope that these clarifications improve internal and external communications, and ensure a more consistent interpretation and application of the statutes across the state. The following bulletins reflect our staff opinions on inquiries presented to us after taking into consideration the specific circumstances involved and the relevant statutes. We will continuously review these opinions and issue new bulletins as necessary to reflect revised statutes, changing circumstances, and industry trends.

These bulletins are distributed to TABC personnel and public subscribers by e-mail. You may subscribe to this list on our Mailing List page. If you would like to receive a printed copy by postal mail as they are issued, please contact Thomas Graham, Marketing Practices Supervisor at (512) 206-3411.


Table of Marketing Practice Bulletins
Form Number Date Title Adobe Acrobat
MPB034 10/2009 Possession of Alcoholic Beverages for Cooking Purposes 126k
MPB033 09/2009 Texas Distillery On-Site Samplings 123k
MPB032 09/2009 Bottle Engraving 125k
MPB031 09/2009 Distribution of Non-Alcoholic Products by Alcoholic Beverage Distributors 121k
MPB030 08/2009 16 TAC 45.121 Credit Law Requirements 141k
MPB029 07/2009 The Sale of Glassware and Nonalcoholic Beverages by Certain Wholesalers and Distributors 127k
MPB028 06/2009 Distinguishing Between a Sign and an Illegal Improvement 124k
MPB027 01/2009 Refunds, Credits or Exchanges 116k
MPB026 06/2008 Charitable, Religious or Civic Organizations Serving Alcoholic Beverages at Fundraising Events Amended 06/09/08 51k
MPB025 12/2007 Retail Sale of Liquor Co-Packs 57k
MPB024 9/2009 Sale of Alcoholic Beverages to Private Clubs Updated 09/23/09 67k
MPB023 08/2007 Amendments to Statutory Provisions during 80th Legislature 43k
MPB022 03/2007 Retailer Advertising Specialties 37k
MPB021 03/2007 Public Storage of Consumer’s Private Wine Collection Amended 03/05/07 36k
MPB020 08/2006 On-Premise Consumer Taste Comparison 60k
MPB019 07/2006 Private Club Advertisement 40k
MPB018 12/2005 Coupon Offers 28k
MPB017 09/2005 Consumer Events Sponsored by Upper Tier Members at
Non-Licensed Venues		 42k
MPB016 09/2007 Advertising Product on Delivery Vehicles Amended 09/20/07 62k
MPB015 06/2005 Infusion of Vodka and/or other Distilled Spirits 26k
MPB014 04/2005 Retailer offering Price Discount to Consumer 21k
MPB013 02/2005 Cost of Promotional Items to Retailers 36k
MPB012 04/2005 Common Media Issues Amended 10/12/07 45k
MPB011 02/2005 Methods of Payment and Central Pay Collection Relating to Cash Law 41k
MPB010 12/2004 Malt Beverage Labels 25k
MPB009 11/2004 Fuel Surcharge 17k
MPB008 09/2004 Agency Realignment 52k
MPB007 08/2004 Malt Beverage Secondary Packaging 17k
MPB006 08/2004 Cooler Door Hangers 17k
MPB005 07/2004 Retail Seller/Server Policies & Procedures 15k
MPB004 07/2004 Billboards & Electric Signs: "Distance Measurement" 17k
MPB003 07/2004 C02 Filter as Draught Dispensing Equipment
Repealed by SB 1472 Eff 09/01/05		 47k
MPB002 11/2007 Wine and/or Product Tastings at Retail Accounts Amended 11/13/07 76k
MPB001 06/2004 Signage in Unlicensed Establishments 20k