The Foundation partners with media organizations to develop multi-faceted public education campaigns on important health issues. A particular focus of our Entertainment Media Partnerships is reaching young people with information about HIV/AIDS and related sexual health issues.
Our partnerships combine targeted public service messages with longer-form special programming or editorial and other forms of outreach. We provide complementary resources through toll-free hotlines, websites, and text message services that reach millions of young people in the U.S. and abroad. The Foundation works collaboratively with its media partners providing both expert substantive guidance and participating in production and operations.
In the U.S., the Foundation is currently working on the Pause campaign with Fox Networks; the It's Your (Sex) Life campaign with MTV U.S.; Rap it Up with BET; and, Salud Es Vida: Entérate with Univision. Internationally, the Foundation is a long-standing partner with MTV International and the Staying Alive campaign. In Africa and the Caribbean, the Foundation is a founding partner of regional media campaigns fighting HIV/AIDS called the African Broadcast Media Partnership Against HIV/AIDS and the Caribbean Broadcast Media Partnership on HIV/AIDS respectively. In Russia, the Foundation is engaged in a national media campaign to combat HIV/AIDS called STOP SPID (AIDS). In India, the Foundation is partnering with the Gates Foundation’s Avahan Initiative on the Heroes Project.
Contact Information: For more information, please email us through our contact form.
