In early December 2011 I wrote a quick-and-dirty guide to modern-day link baiting. In case you missed it, here’s a snapshot:
- Infographics – perhaps one of the most popular forms of link bait, inforgraphics turn complex data into meaningful stories using graphics.
- Egobait – the concept behind this form of link bait is simple…appeal to someone’s ego. Think Ad Age’s Power 150.
- Interviews – doing interviews with other bloggers and you’re going to get links, traffic and a growing audience.
- Micro sites – creating a micro site around an idea can go viral like The University of Victoria’s The Anything Project.
- Drawings – a good drawing can go viral and attract links and traffic to your site. Hugh MacLeod and FAKE GRIMLOCK are good examples.
- Videos – Jib Jab’s Elf Yourself or Rhett and Link’s FAIL Caption videos went viral, attracting links and driving traffic.
- Quizzes – Mingle’s The Blog Verbosity Test and The Moon Survival Challenge spread across the web as people shared and linked to each.
- Stories – If all else fails, then you can simply fall back on an old-time favorite…the story.
Now that you are up to speed on link bait, let’s look at ten more ways you can build links to your site…giving a jolt your linking building campaign. [click to continue…]
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