From: Mike Griffiths mikeg@matchlogic.com October 18, 1999 BY ELECTRONIC MAIL Federal Trade Commission / Department of Commerce Workshop on Profiling
To Whom It May Concern: On behalf of my company, MatchLogic, I request to participate in the November 8, 1999 FTC / Department of Commerce workshop on online profiling. I would like to participate in both the first and third sessions of the workshop (Session I: Online Profiling Technology and Session III: The Role of Self Regulation). I believe I would add to the workshop in a variety of areas. MatchLogic is a third-party ad server (the Internet's first), and an integrated digital marketing solutions provider. MatchLogic's customers include national advertisers, Fortune 100 companies, direct marketers, and digital merchants that are interested in capitalizing on MatchLogic's expertise. We combine a comprehensive understanding of the online consumer with an array of proprietary technology and core competencies in key interlocking disciplines. We use volunteered data from consumers and anonymous (non-personally identifiable) information as part of our data modeling sequences to assist our customers in directing their Internet advertising to the market segment that would be most interested in their advertisements. We have on staff expert skill and leadership in database marketing, data modeling, data analysis, direct marketing, research, brand management, statistical analysis, and customer retention. As Chief Technology Officer and Vice President, Engineering, I oversee all engineering activities within MatchLogic, including database and applications software engineering groups, production support and data center operations. I am also responsible for engineering standards and methodology. I would be well versed to address the issue of information technologies in online advertising. I am also very interested in self-regulatory efforts to create an environment of trust that fosters protection for consumers' privacy online and in electronic commerce. If you have any questions, please feel free to contact me at (303) 222-2198, or via email at mgriffiths@matchlogic.com. I look forward to hearing from you. Sincerely, Mike Griffiths CC: Mitch Bennett mbennett@matchlogic.com |