PIRE - Pacific Institute for Research and Evaluation

	Consumer Reactions to Corporate Social Responsibility Initiatives Researchers Find Self-Interest Drives Responses New research examines how consumers respond to corporate Social responsibility efforts. Findings from this research indicate that corporate responsibility efforts are most effective when they appeal to consumers’ self interest and sense of identity. More

	On a Crash Course: The Dangers and Health Costs of Deficient Roadways A new study finds that crashes involving deficient road conditions cost $217 billion in 2006. The costs of these crashes exceed the costs of crashes involving impaired driving, speeding, or not buckling up. Deficient road conditions cause ten crashes a minute or worsen their outcomes. They contribute to more than half of all roadway deaths. Large trees, unyielding poles, and bridges are the largest culprits. The report also provides cost estimates by state. http://www.pire.org/documents/PireStudyLowRes.pdf More

	Biological Markers Used to Detect Drug Use in Club Settings Clubs Vary Widely in Drug User Prevalence at Entrance and Exit A new study reveals that clubs featuring electronic music dance events vary widely in drug-user prevalence at entrance and exit, suggesting that club policies and/or practices may attract different types of patrons. Research scientists utilized innovative biological markers to determine alcohol and drug use. More

	Family Day: A Day to Eat Dinner With Your Children Pacific Institute is joining families, faith-based organizations, elected officials, Major League Baseball teams and corporations and non-profits across the country by gearing up to celebrate the National Center on Addiction and Substance Abuse (CASA) at Columbia University's Family Day - A Day to Eat Dinner with Your Children™ Sponsored by Stouffer's on September 28, 2009. More

	Prime-Time Television Series Depict Mixed Messages About Alcohol Researchers Find Positive Messages May Be Undermined By Negative Images A content analysis of prime-time television series from the 2004-05 season finds that alcohol was present in every one of the eighteen series investigated. This finding represents a notable increase over previous studies which showed less alcohol depictions during prime-time television series. More

	Prevention Program Launched in Liberia to Reduce HIV/AIDS Study Evaluates Effectiveness of HIV Prevention Program A two year study has commenced in Liberia to adapt and evaluate the effectiveness of a HIV prevention curriculum for 6th and 7th grade in-school Liberian youth. One of the goals of the study is to build the capacity of Liberian research institutions and thus encourage sustainable development. More

	Stronger Tobacco Control Policies Would Save Thousands of Lives States with Effective Tobacco Control Policies Impact Smoking Rates A new study found that raising the state tobacco tax, implementing comprehensive smoke-free policies throughout the state, running well-funded, sustained media campaigns, and providing all smokers access to smoking cessation treatments would have the greatest immediate impact on reducing deaths caused by smoking. More

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