DOLLAR LIMITATION FOR DISPLAY AND
RETAILER ADVERTISING SPECIALTIES INCREASED
Proprietors of distilled spirits plants, bonded wine
cellars, brewers, wholesale beer dealers, wholesale
liquor dealers and others concerned:
Pursuant to 27 CFR 6.82 a "cost adjustment factor"
will be used to periodically update the dollar limitations
set for industry members who wish to furnish, give, rent,
loan, or sell product displays or retailer advertising
specialties to retailers (27 CFR 6.83, 6.85). Also to be
updated is the dollar limitation set for industry members
making payments for advertisements in programs or bro-
chures issued by retailer associations at a convention or
trade show (27 CFR 6.100). The cost adjustment factor is
defined as a percentage equal to the change in the Bureau
of Labor Statistics' consumer price index from December of
one year to December of the following year.
Based on the data of the Bureau of Labor Statistics,
the consumer price index was 8.9 percent higher in
December 1981 than in December 1980. Therefore, effec-
tive January 1, 1982, the dollar limitation for "Product
Displays" (27 CFR 6.83(c)(1)) has been increased from
$100 per brand to $109 per brand. Similarly, the former
$50 maximum for "Retailer Advertising Specialties" (27 CFR
6.85(b)(1)) has been increased to $54 per brand. Also the
$100 limit for "Participation in Retailer Association
Activities" (27 CFR 6.100(e)) has been increased to $109
per year.
Inquiries concerning this circular should refer to its
number and be addressed to the Assistant Director, Regula-
tory Enforcement, Bureau of Alcohol, Tobacco and Firearms,
1200 Pennsylvania Avenue, N.W., Washington, D.C. 20226.
Director |