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2006 Review of the Media Ownership Rules
In December 2007, the Commission completed its quadrennial review of its major broadcast ownership rules with the adoption of the Quadrennial Review Order. This rulemaking review served two purposes: it responded to issues raised in a 2004 appellate decision concerning the Commission’s 2002 review of its ownership rules, and it also fulfilled a statutory mandate to conduct the next periodic review. Section 202(h) of the Telecommunications Act of 1996 requires the agency to periodically review its broadcast ownership rules to “determine whether any of such rules are necessary in the public interest as the result of competition.” Section 202(h) also states that Commission must “repeal or modify any regulation that it determines is no longer in the public interest.”
On July 24, 2006, the Commission initiated the rulemaking proceeding with the release of a Further Notice of Proposed Rulemaking ("Further Notice") asking interested parties to file comments on the rules and to submit arguments and/or factual data about the impact of the rules on the Commission’s policy goals regarding competition, localism, and diversity. On February 4, 2008, the Commission released the Quadrennial Review Order, which modestly relaxes the newspaper/broadcast cross-ownership rule and retains the other media ownership rules that were currently in effect.
The Commission also held public hearings on media ownership issues. Further information is available on the Public Hearings webpage.
This website provides Background Information about the proceeding and a brief description of the ownership rules adopted in the Quadrennial Review Order. All documents filed in the proceeding continue to be available to the public by searching the Commission’s Electronic Comment Filing System.
The Quadrennial Review Order is the latest in a series of developments over the last several years concerning the media ownership rules and concludes the quadrennial review proceeding commenced in 2006. As required by Section 202(h), the Commission also conducted a review of the media ownership rules in 2002-2003. The resulting 2002 Biennial Review Order (“2002 Order”) was released in 2003. In 2004, Congress amended the frequency of these periodic ownership reviews from once every two years to once every four years.
In the 2002 Order, the Commission replaced the newspaper/broadcast cross-ownership rule and the radio/television cross-ownership rule with a single set of cross-media limits. The agency also relaxed the local television multiple ownership rule, retained the dual network rule, and amended its radio market definition and method of counting stations for purposes of the local radio ownership rule.
Several parties sought court review of various aspects of the 2002 Order, while others filed petitions for reconsideration with the Commission. On September 3, 2003, the Court of Appeals for the Third Circuit stayed the effective date of the new media ownership rules pending its decision. The court ordered that its stay of the new rules would remain in effect pending Commission action on remand. On June 24, 2004, the court issued its decision in Prometheus v. FCC affirming some Commission decisions in the 2002 Order and remanding others for further justification or modification. In June 2005, the U.S. Supreme Court declined to review the Third Circuit decision, thereby ending the appellate review stage.
Quadrennial Review Proceeding
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The Quadrennial Review Order responded to the Prometheus decision and reviewed the newspaper/broadcast cross-ownership, radio/television cross-ownership, local television ownership, local radio ownership, and dual network rules, as required by Section 202(h). During the course of the 2006 quadrennial review proceeding, the Commission held six public hearings on media ownership around the country. Additional information on the hearings is available at the Media Ownership Hearings webpage.
In addition, the Commission commissioned ten research studies, each of which was peer reviewed. The studies and the peer reviews are publicly available at the Research Studies on Media Ownership webpage.
Rules Adopted in the Quadrennial Review Order
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Newspaper/Broadcast Cross-Ownership Rule - The Quadrennial Review Order declined to reinstate the cross-media limits, adopted in the 2002 Order. The Commission instead modestly relaxed the newspaper/broadcast cross-ownership prohibition.
The new rule adopts a presumption that a waiver of the cross-ownership rule is not inconsistent with the public interest (i.e., may be permissible) in the following circumstances: when a daily newspaper seeks to combine with a radio station in a top 20 designated market area (“DMA”), or when a daily newspaper seeks to combine with a television station in a top 20 DMA and (1) the television station is not ranked among the top four stations in the DMA and (2) at least eight independent “major media voices” remain in the DMA. A “major media voice” includes full-power commercial and noncommercial television stations and major newspapers. The Commission concluded that such sources are generally the most important and relevant outlets for news and information in local markets.
For markets smaller than the top 20 DMAs, the Commission adopted a presumption that it is inconsistent with the public interest for an entity to own newspaper/broadcast combinations and emphasized that it therefore is unlikely to approve such transactions. The Commission will reverse the negative presumption in two limited circumstances: when the proposed combination involves a failed or failing station or newspaper, or when the combination results in a new source of a significant amount of local news in a market. The Commission will require any applicant attempting to overcome the negative presumption to demonstrate by clear and convincing evidence that the merged entity will increase the diversity of independent news outlets and increase competition among independent news sources in the relevant market.
No matter which presumption applies, the Commission’s analysis of the following four factors will inform its review of a proposed combination: (1) the extent to which cross-ownership will serve to increase the amount of local news disseminated through the affected media outlets in the combination; (2) whether each affected media outlet in the combination will exercise its own independent news judgment; (3) the level of concentration in the DMA; and (4) the financial condition of the newspaper or broadcast station, and if the newspaper or broadcast station is in financial distress, the owner’s commitment to invest significantly in newsroom operations.
The Commission retained the other media ownership rules currently in effect.
Local Television Ownership Limit – The Commission retained the local television ownership rule. Under that rule, a single entity may own two television stations in the same local market if (1) the so-called “Grade B” contours of the stations do not overlap; or (2) at least one of the stations in the combination is not ranked among the top four stations in terms of audience share and at least eight independently owned and operating commercial or non-commercial full-power broadcast television stations would remain in the market after the combination.
Local Radio Ownership Limit - The Commission retained the local radio ownership rule. That rule embodies the numerical caps set by Congress in 1996. The caps are based on a sliding scale that increases with the size of the local market. As a general rule, one entity may own (a) up to five commercial radio stations, not more than three of which are in the same service (i.e., AM or FM), in a market with 14 or fewer radio stations; (b) up to six commercial radio stations, not more than four of which are in the same service, in a market with between 15 and 29 radio stations; (c) up to seven commercial radio stations, not more than four of which are in the same service, in a radio market with between 30 and 44 radio stations; and (d) up to eight commercial radio stations, not more than five of which are in the same service, in a radio market with 45 or more radio stations.
The National Television Ownership Limit - In 2004, Congress enacted legislation that permits a single entity to own any number of television stations on a nationwide basis as long as the station group collectively reaches no more than 39% of the national TV audience. The statute also excluded the national television cap from the ownership rules required to be reviewed in the quadrennial review proceedings. Accordingly, the national television cap was not under review in the 2006 quadrennial review proceeding. The Commission did, however, consider whether it could review the 50% UHF discount, which applies a 50% discount in calculating a UHF station’s audience reach for purposes of applying the national television ownership cap. The Commission concluded, in the Quadrennial Review Order, that the 2004 legislation precludes it from reviewing the 50% UHF discount in quadrennial review proceedings.
Radio/Television Cross-Ownership Limit – The Quadrennial Review Order retained the radio/television cross-ownership limit. Under that rule, one company may own in a single market: one TV station (two TV stations if permitted by the local TV ownership rule) and one radio station regardless of total market size; or if at least 10 independent media voices (i.e., broadcast facilities owned by different entities) would remain after the merger, up to two TV stations and up to four radio stations; or if at least 20 independently owned media voices would remain post-merger, up to two TV stations and up to six radio stations or one TV station and up to seven radio stations. Parties must also comply with the local radio ownership rule and the local TV ownership rule.
Dual Network Ban – The Quadrennial Review Order retained the dual network ban. That rule permits common ownership of multiple broadcast networks but prohibits a merger of the “top four” networks, i.e., ABC, CBS, Fox, and NBC.
Multiple challenges to the Quadrennial Review Order currently are pending in the U.S. Court of Appeals for the Ninth Circuit, which will decide which court will ultimately hear these challenges.
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