Using Communication Research to Design Effective Messages for Public Health: The cases of HPV vaccine and anti-smoking PSAs |
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| Launch in standalone player | |
| Air date: | Monday, June 15, 2009, 3:00:00 PM Time displayed is Eastern Time, Washington DC Local |
| Category: | BSSR Lecture Series |
| Runtime: | 60 minutes |
| NLM Title: | Using communication research to design effective messages for public health : the cases of HPV vaccine and anti-smoking PSAs [electronic resource] / Joseph N. Cappella. |
| Series: | Behavioral and social sciences research lecture series |
| Author: | Cappella, Joseph N. National Institutes of Health (U.S.) |
| Publisher: | [Bethesda, Md. : National Institutes of Health, 2009] |
| Other Title(s): | Behavioral and social sciences research lecture series |
| Abstract: | (CIT): The success of public health campaigns depends in part on how the information central to the campaign is communicated and the psychological and social resistance to that information that exists in the targeted audience. The crafting of successful messages in public communication campaigns is certainly an art but one that must be constrained by scientific knowledge about audiences and their susceptibility and resistance to message formats and content. Research on two cases will be presented: public anti-smoking efforts and the introduction of the HPV vaccine. |
| Subjects: | Advertising as Topic Communication Health Education--methods Papillomavirus Vaccines Public Opinion Smoking Cessation |
| Publication Types: | Government Publications Lectures |
| Download: | Download
Video How to download a Videocast |
| NLM Classification: | WA 590 |
| NLM ID: | 101510708 |
| CIT File ID: | 15175 |
| CIT Live ID: | 7499 |
| Permanent link: | http://videocast.nih.gov/launch.asp?15175 |