Advertising Guidance
AdvertisingAdvertising Substantiation
- Dot Com Disclosures: Information About Online Advertising [PDF]
- Advertising and Marketing on the Internet: The Rules of the Road
- Frequently Asked Advertising Questions: A Guide for Small Business
- Joint FTC/FCC guides on Long Distance Advertising [PDF]
Bait Advertising Comparative Advertising Deception Deceptive Pricing
Dietary Supplements
- Dietary Supplements: An Advertising Guide for Industry
- FTC Staff Comment on Draft Report of the Commission on Dietary Supplement Labels
- FTC Staff Comment on FDA Proposed Rule on Statements Made for Dietary Supplements
Endorsements and Testimonials
Environment Eye-Care Surgery Use of the Word "Free"
Food Advertising Jewelry Unfairness Vocational and Distance Education Schools Weight-Loss Products