These resources provide general info on marketing a small business.
Market research is the process of gathering and analyzing data about your customers and competitors. Before starting any marketing effort, you should do some basic market research to ensure you are reaching the right audience and differentiating your product or service from your competitors'.
Visit the Market Research Guide to get started doing market research.
Marketing takes time and money. Developing a solid marketing plan is one of the most important things you can do to ensure you are spending marketing dollars wisely.
Federal, state and local governments regulate different forms of advertising. Before starting a marketing campaign or even putting up sign in front of your store, you should familiarize yourself with some basic rules for advertising.