| Marketing
Initiatives:
Jersey Seafood Logo Program
Domestic Marketing
and Promotion
Export Assistance
Trade Shows
Trade
Leads
Consumer
Education
Technology
Transfer:
Business
Development
Hazard Analysis Critical
Point (HACCP) Inspection Training
Jersey
Seafood Logo Program
Seafood produced by New Jersey fishermen or fish
farmers may now bear the Jersey Seafood logo identifying
local seafood and helping to assure quality. The Jersey
Seafood brand is modeled after the state’s successful
Jersey Fresh branding program for produce. The
State Board of Agriculture approved a rule to permit aquatic
farmers, commercial seafood harvesters and packer/processors
of New Jersey seafood commodities to become licensed by
the New Jersey Department of Agriculture and to market their
products using the Jersey Seafood logo. Click
here to view the rule.
Use
of the logo helps to increase visibility and consumer awareness
of the quality and wholesomeness of products grown and harvested
in New Jersey. The new rules provide consumers with the
confidence that they are purchasing high quality seafood
products that have been grown or harvested in a sustainable
and environmentally-friendly manner.
If
you have questions or would like an application for the
program, please don’t hesitate to contact us. The
Department has a variety of point of sale and promotional
materials to help support the program.
top
Domestic Marketing and Promotion
All
of the domestic marketing and promotion projects undertaken
by the FSDP are designed to promote locally-harvested fish
and seafood products among retailers, food service operators
and consumers. Through brochures, point-of-purchase materials
such as recipe cards, media outreach efforts, and promotions,
FSDP highlights the wide variety of New Jersey's fish and
seafood products and their value to a well-rounded diet.
Both retailers and food service operators benefited from
FSDP's training program on merchandising the wide range
of fish and seafood products available.
top
Export
Assistance
Development of foreign markets for locally-harvested species
is critical to ensuring the continued health of the industry
since it provides a profitable outlet for many species that
are not in high demand in the domestic market.
The diversification of fisheries will create the economic
and environmental stability that is essential to the industry's
future viability and the 5,800 full-time jobs involved in
the harvesting, processing and wholesaling of fish and seafood
products.
To
capture a share of the European and Asian markets, the Fish
& Seafood Development Program (FSDP) works with the
industry to refocus commercial harvesting efforts on these
species and establish export opportunities.
top
Trade
Shows
The Fish & Seafood Development Program supports the
New Jersey seafood product export in Asia, Europe, and Latin
America. The program encourages the participation of the
seafood companies in International Trade Shows by subsidizing
a portion of the booth costs. Through the FSDP, New Jersey's
fish and seafood industry has been represented at major
international trade shows, including Alimentaria in Spain;
the US Food Showcase in Taiwan; the U.S. Food Showcase in
St. Petersburg, Russia; the Great American Food Show in
Korea; The Singapore Seafood Show; The China Fisheries &
Seafood Expo; and The Japan International Seafood &
Technology Expo.
Food
Export USA-Northeast is a nonprofit organization composed
of ten member state agricultural promotion agencies that
help Northeastern food and agricultural companies promote
their products in foreign markets. The Food Export USA-Northeast
Branded program provides 50% reimbursement for eligible
international marketing activities. Other services include
Buyers Missions, Distributor Development Services, Food
Show Plus as well as a Food Export Helpline. The Food Export
Helpline helps new exporters with assessing export readiness,
pricing & quotations, shipping and packing as well as
NAFTA rules & regulations. To register for upcoming
activities, or to sign up for any of the services, visit
www.foodexportusa.org.
Viewers can also browse our Export 101 Section for resource
links and export educational information. For more information,
about the branded program, visit www.brandedprogram.org.
top
Trade Leads
Bi-weekly, the FSDP sends out seafood trade leads to all
New Jersey exporters.
top
Consumer Education
Consumer interest in fish and seafood has grown as American
have become more health-conscious and have begun looking
for new ways to add these items to their diets. To help
New Jersey's fishing industry capitalize on this interest,
the FSDP has developed a variety of consumer materials.
Point-of-purchase recipe cards are available at almost 400
retail stores throughout New Jersey. Share Our Maritime
Heritage--Enjoy New Jersey Seafood Today, a cookbooklet
about the state's fisheries, gives consumers information
on purchasing and preparing fish and seafood along with
appetizing recipes.
top
Domestic Marketing and Promotion
Initiatives
All of the domestic marketing and promotion projects undertaken
by the FSDP are designed to promote locally-harvested fish
and seafood products among retailers, food service operators
and consumers. Through brochures, point-of-purchase materials
such as recipe cards, media outreach efforts, and promotions,
FSDP highlights the wide variety of New Jersey's fish and
seafood products and their value to a well-rounded diet.
Both retailers and food service operators benefited from
FSDP's training program on merchandising the wide range
of fish and seafood products available.
top
Business
Development
Through its year-round business development efforts, the
FSDP promotes the industry statewide and throughout the
region and presents New Jersey as a desirable place for
value-added fish and seafood processing operations. The
creation of value-added processing businesses and the development
of vertically-integrated business ventures is critical to
New Jersey's ability to compete more effectively in the
rapidly-expanding global market for fresh and processed
fish and seafood products.
top
Hazard
Analysis Critical Control Point Inspection Training
FSDP also participates in and sponsors training in both
Spanish and English concerning the Hazard Analysis Critical
Control Point (HACCP) system of seafood inspection, a system
made to assist seafood companies in the development of a
HACCP plan for their facilities and mandatory for all seafood
processors by the Food and Drug Administration. Principles
of HACCP can be applied to virtually any food industry as
well as all segments of the fish and seafood industry, from
harvester to retailer or restaurateur.
top
|
