Facebook Advertising

Take a few minutes to gather some items you'll need to create your Facebook Ad:

Link

Decide whether you want to advertise your own web page or something on Facebook like a Page, Application, Group or Event.

Ad message

Write clear, targeted ads with concise text that speaks directly to the audience you will reach. The title can have up to 25 characters, and the body can have up to 135 characters.

Photo

Put an attractive and relevant image in your ad that is appropriate for the product or service being advertised. Image will be resized to fit in a 110px wide by 80px high box.

Step 1: Design Your Ad

Upload creative including a title for your ad (up to 25 characters in length including spaces) and content for the body of your ad (up to 135 characters in length including spaces) in the space provided. As you are creating your ad, a preview of it will be shown to you.

You may also upload a photo or image. However, this is optional. For more information about photo best practices, check out our FAQ.

Now decide whether you want people to be directed to your own web page or something on Facebook like a Page, Application, Group or Event. If you are already the administrator of your Facebook Page, Group, Event, or Application, you can select it from the drop down option.

In this step, you may also choose to precisely target by age, gender, location, and more. If you check the box, we will add content that notifies a user of their friends' interactions with your brand or business on Facebook. More information about social actions can be found in our FAQ.

Step 2: Targeting

Target your exact audience with demographic and psychographic filters about real people. By default, Facebook targets all users 18 and older in the default location. However, you are encouraged to modify this to reach the most appropriate people for your ad. Be sure to reference the approximate reach figure for an estimate of the number of people who match your criteria. For more information, check out our FAQ for definitions of each target filter.

Step 3: Campaigns and Pricing

Name your campaign but keep in mind ads in the same campaign share a daily budget and schedule.

Now that you’ve set up your campaign, set your daily budget and your schedule. How much do you want to spend per day? The minimum budget is US $1.00 a day. Now schedule your ad. Do you want your campaign to run continuously starting once the ad is approved or at a specified start and end date?

Decide whether you want to pay for clicks or pay for views. For more information about best practices for each payment type, check out our FAQ.

Finally, you'll want to confirm the maximum you are willing to pay per click or per 1000 impressions depending on your payment method. The suggested bid range shows you what other advertisers are currently bidding to reach people in your target. For best results, you should bid at least as much as the minimum suggested bid.

Step 4: Review Your Ad

You're almost finished. The final step of the ad creation process is to review your ad. Check the targeting, budget, and ad itself for errors. You can go back to change any of the details by clicking "Change Ad". Once you've reviewed your ad, enter your credit card information and click "Place Order". All ads go through a quality review prior to being shown. Ads are reviewed to ensure that they meet our content guidelines. We recommend reviewing: Suggested Best Practices and Common Reasons for Rejection.