|
Outreach and Social Marketing
| Outreach and Promotional Materials |
|
|
Family Planning outreach and promotional materials may be ordered by faxing this order form (pdf) to Family Planning program staff.
Note: click the small images for larger versions.
|
Pocket Guides (English and Spanish)
3.5”x5” tri-folded card
FPEP Pocket Guides can be carried for reference. They include information about Oregon Family Planning services, available methods, phone numbers, and more.
|
|
Style 1 Poster (English and Spanish)
11x17 poster "One Style Doesn't Fit All" (Squares)
This poster is designed to be used in community businesses and community partner locations.
|
|
Style 2 Poster (English and Spanish)
11x17 poster "One Style Doesn't Fit All" (Circles)
This poster is designed to be used in community businesses and community partner locations.
|
|
FPEP Counter Poster (English and Spanish)
11x17 poster "Have you heard?"
This poster is designed for use in the clinic environment.
|
|
FPEP Counter Poster (English and Spanish)
11x17 poster "Enrolling in FPEP today?
This poster is designed for use in the clinic environment.
|
|
FPEP Referral Kit: Folder contains -
- Referral Info booklet
- English and Spanish “Have you heard the news?” posters
- English and Spanish pocket guides
- Outreach Materials Order Form
This referral kit is intended for use with community partners to facilitate client referrals.
|
|
| Outreach and Promotional Activities |
|
|
The Oregon Family Planning Program launched a statewide advertising and promotion campaign in January, 2009. The campaign is intended to increase awareness of the availability of free or low-cost family planning services for Oregonians with incomes below 250% of the Federal Poverty Level.
|
Transit Advertising
Ads have been placed on public transportation vehicles in the five major metropolitan areas along the Interstate-5 corridor. Ads will run through October, 2009 in the following counties: Benton, Clackamas, Linn, Marion, Multnomah, Jackson, Lane and Washington. |
 |
Outdoor Advertising
Billboard advertising has been placed in rural communities. Ads will run through October, 2009 in the following counties: Baker, Columbia, Coos, Crook, Curry, Deschutes, Douglas, Harney, Hood River, Jefferson, Lincoln, Malheur, Polk, Tillamook, Umatilla, Union, Yamhill and Wasco.
|
 |
| Social Marketing Initiative |
|
|
"Social marketing is the application of proven concepts and techniques drawn from the commercial sector to promote changes in diverse socially important behaviors, such as drug use, smoking, sexual behavior, family planning and child care."
- Alan R. Andreasen from "Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment", Jossey-Bass Publishers, 1995.
Oregon's Family Planning Project Social Marketing Initiative is designed to promote:
- Access to and full utilization of family planning services, and
- Consistent use of effective contraceptives.
 The strategic marketing plan is Oregon's response to the formative research in "What Women Are Saying".
- Download the marketing study:
|
| Social Marketing Resources |
|
- Social Marketing Institute
Contains “success stories”, articles, events and web links related to social marketing. www.social-marketing.org
- “Hands-On Social Marketing: A Step-by Step Guide” by Nedra Kline Weinreich, Sage Publications (June 1999)
This is a user-friendly guide containing step-by-step instructions for planning a social marketing project, worksheets, checklists and more.
To order, visit: www.social-marketing.com
- “Making Health Communications Programs Work: A Planner's Guide”, National Cancer Institute (NCI), Health & Human Services.
An indispensable resource, visit the NCI web site to order a copy or download your own: http://www.cancer.gov/pinkbook
- Population Services International
"PSI deploys commercial marketing strategies to promote health products, services and other types of healthy behavior that enable low-income and other vulnerable people to lead healthier lives." www.psi.org
- Behavior Works
"Changing behavior for public health. We are communications experts who are passionate about creating healthier communities. We change behavior by using a commercially oriented marketing approach." www.bwpdx.org
|
|
|
