| Comment Number: | 533431-00069 |
| Received: | 2/11/2008 2:44:00 PM |
| Organization: | Fibre Technologies LLC |
| Commenter: | Robert Pederzani |
| State: | PA |
| Agency: | Federal Trade Commission |
| Rule: | Guides for the Use of Environmental Marketing Claims |
| No Attachments: |
Comments:
Comment Info: ================= General Comment:The advent of the "sustainability" movement has resulted in virtually every company spinning its' products qualities to show that indeed it is produced in conformance good environmental practices including recyclability and repulpability and other sustainable guidelines. It is apparent that the word "sustainable" has become a keyword for marketers who are fast degrading the meaning of the concept. The Government should act quickly to provide some sort of certification, or at least some strict guidelines, to highlight those companies and products that are truly sustainable. Robert Pederzani