Paid Content
What Will People Pay For?
We're interested in hearing your thoughts about what you think Web users will be willing to pay for on your newspaper's Web site!
Discuss this hot topic with others in the newspaper industry in one or more of the following ways.
Join the discussion:
- Post to Twitter using the hashtag #newspay.
- Comment on the NAA Facebook Page
- Add to a discussion in LinkedIn's Newspaper Professionals group.
- Or, respond to the post on the Digital Edge blog.
Research
New Business Models Increase Subscriber Retention
Newspapers have dramatically reduced subscriber churn over the last eight years, with the percentage of subscribers who cancel subscriptions falling to 31.8 percent in 2008, compared with 54.5 percent in 2000. Learn More.
Additional Resources
- John Murray discusses new business model in NAA’s latest podcast.
- Read analysis from John Sturm on www.naa.org/PRESSTIME.
- Order your copy of NAA's 2009 Circulation Facts, Figures & Logic.
Planbook
NOW AVAILABLE! 2010 Newspaper Advertising Planbook
Your "How-To" Guide to Improving Advertising Effectiveness and ROI
To meet the demands of today’s business challenges we've introduced a new approach for our best-seller, making it more indispensable than ever before. Included for 2010: new research on the value of newspaper media to advertisers, and how America shops and spends; a competitive media section; increased emphasis on digital product advantages; and more!
Don't Wait -- Order Today!
Planbooks are now available: place your order at www.naa.org/planbook.
Ads
New Digital Ads Promote Newspaper Value
Proving the value of newspaper media to advertisers is something that newspapers must do both in print and online. Thanks to our friends at McClatchy Interactive, the series of ads recently created by NAA have been reworked for newspaper Web sites. Use these ads to help prove that newspaper media are both efficient and effective for our advertising customers.
Free Downloads!
View and download these digital ads, as well as the latest print ads from NAA, at www.naa.org/newspaperads.