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Barry Friedman
Senior Energy Analyst II
On staff since March 2008
Phone number: 303-384-7427
E-mail: barry_friedman@nrel.gov
Analysis expertise
- Market analysis
- Policy analysis
- Strategic market intelligence
Primary research interests
- Renewable energy and carbon markets
- Renewable energy policy
- Green power marketing strategies and tactics
Education and background training
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J.D., 1987, Fordham University School of Law
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B.A. in Theater, 1984, State University of New York at Binghamton
Prior work experience
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Director of Resource Development, Renewable Choice Energy, Boulder, CO (2007-2008)
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Research Manager/Consultant, McGraw-Hill Companies/Platts/E Source, Boulder, CO (1998-2007)
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Attorney-Mediator/Facilitator/Consultant, Private Consultancy, Boulder/Denver area (1995-2001)
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Marketing Director, Ann Wigmore Institute, Aguada, Puerto Rico (1994-1995)
Other affiliations
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Bar Admissions:
- Colorado (1997)
- United States District Court, Southern District of New York (1992)
- New York (1988)
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Mankind Project - New Warrior Leadership Training
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Boulder Community Mediation Services
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Victims and Offenders Reconciliation Program of Boulder
Selected publications
Friedman, B. 2006. "The Bionic Green Pricing Program: We Can Rebuild It (and It Won't Cost $6 Million)." E Source. December.
Friedman, B. 2006. "Trends in Marketing Renewable Energy: 2006 Benchmarking Study." E Source. June.
Friedman, B. 2006. "The Unsung Bill Insert: What Can Green Pricing Programs Expect from This Stalwart?." E Source. February.
Friedman, B. 2005. "Inbound Telemarketing for Green Pricing Programs: How SMUD Energized Its Call Center Reps to Think Green." E Source. August.
Friedman, B. 2005. "Dear Customer: Using a Simple Letter to Generate Green Signups." E Source. July.
Friedman, B. 2004. "Making Renewable Energy Print Materials Work: The Customers and Experts Speak." E Source. December.
Friedman, B. 2002. "Market Research Survey II: Finding Green Energy Buyers." E Source. July.
Personal interests/hobbies
Yoga teacher, professional actor, improv player, and voiceover artist.
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