Business Tips: Understanding Your Customer Psychology

September 3, 2012 9:32 am / Leave a Comment /

It takes much effort for small businesses to gain trust and confidence from their customers. Knowing the customer’s psychological motives when purchasing the product, such as emotional satisfaction, ‘retail’ therapy and other details, can actually help them have establish their brands and businesses. Listed here are some customer psychologies that most businesses should watch out for.

1. Hierarchy of Priorities

The density and classes of people in a market area varies in amount. Though there might be many people in one setting, not all of them have the same interests and hierarchy of priorities. For example, if you advertise your business product, a cellphone in a fish market, only a small portion will consider reading your advertising. The hierarchy of customer priorities depends on their profession, their need for their products, the amount they earn on a monthly basis and the lifestyle they have on a normal setting.

2. Emotional Satisfaction

Every person purchases products depending on their needs and wants. Emotional satisfaction for customers may be as simple as purchasing the product to make themselves better, because it empathizes with their current situation, or because they find it cute, interesting or unique. These details, once properly sorted out, can work effectively for many businesses.

3. Business Appeal

Apple appeals to the hip and young with their smart phones and mobile computing products. Windows appeals to the budget consumer who needs a running computer. Fastfood chains appeal to many office workers as it helps them have lunch on a budget. Your business appeal concerns customers. The demand for your products is different from one consumer market to another. Determining where your business appeal is the strongest is important to maximize your advertising returns.

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Maintaining Business Credibility: The Only Step for Business Success

August 21, 2012 2:57 am / Leave a Comment /

The business world is the first step towards financial freedom, but indeed it is difficult to step easily into such. If you have a business, you must be ready to lose all your gains at any time. A business with good credibility is an example of a business that is successful. Credibility is reflected through credit scores, consumer response and the business ‘reputation in the market and its other partnerships. Maintaining this credibility is important for the following reasons.

Every business runs its marketing, advertising, product placement and reputation through the branding it has. Branding is declaring a set of visions, mission and goals that the business is trying to attain. It is through the branding that people believe in the company, and failure to comply with branding standards will compromise a business’ credibility. It can be said that branding is the “personality” of the business, which, if they change, might make things worse for everyone

Business credibility is also reflected in the way the business handles its internal affairs. Some of these internal affairs involve financing, the paperwork, processes, employee salary and benefits, and ensure that all of these are addressed properly. A business can become corrupted over time. By ensuring that a business’ objectives and morals cannot be corrupted, it is there that a company lasts with credibility.

Delivering to their customers the right quality of products and services with punctuality also builds great credibility for the business. Building good customer rapport is important. It promotes the business’ seal of quality and with their relationship founded on trust and support, businesses can have more patrons and marketing potential.

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Making Yourself Productive: Four Easy Steps

July 31, 2012 7:56 am / Leave a Comment /

Productivity is the goal of man, most philosophers would say. It is what makes man at his best. The ability to create and produce something that is helpful or cherished makes a person perform at his or her best all the time. However, we often find ourselves in a situation that we can’t find ourselves to be productive because we are following the whims of our bodies and not the things that we need to be passionate about. Here is a list of things to do to ensure that you can make yourself as productive as can be.

1. What is On Your Mind?

A good exercise to know what you want to do is to concentrate on what you actually want to do. If you want to play, then list down things that you want to play. If you like working on something or discovering something, list down these things that you want to discover. Before any productive process develops, the root idea of any productivity is passion, and finding your passion is the key.

2. Ideas

List down all the ideas that pop into your head once you’ve pinpointed what you want to do. If you find a strong desire to play a musical instrument, list down what you want to do with it. You can say that you want to create music like the masters, or play music to become famous or just be able to play an instrument. If you have songs in your head, why not? Ideas can ignite passion, but sometimes it takes a bit of taking the first step into the cold water so…

3. Don’t Think, Just Do

Now that you have a list of things that you could do, you might find yourself saying “this is ridiculous” or “it’s too much”. Try the smaller stuff in your list first. Try to draw, try to write. Try to do anything in your list. Sooner or later you’ll find that you’ve been crossing out more of the things you need to do in no time. You will have been motivated to do something more productive.

4. Schedule

During your idle times, even if you’re tired, put up a schedule for your hobbies and preferences. Making yourself productive, even if you think you need rest, makes your rest a well-deserved one. Before sleeping, try reading a few pages of a book, work on your current masterpiece, study the lessons in music you’ve done over the weekend. You’ll find that you have accomplished something in a few months if you do this regularly.

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How to Make an Effective PPI Claim

July 24, 2012 5:11 am / Leave a Comment /

The Financial Services Authority (FSA) first discovered PPI mis selling in 2005. The following years found customers getting their claims rejected by banks. The new guidelines established in 2011 by the FSA and the recent agreement of the consumer group Which? had enabled a greater chance of success for making PPI claims. The new improvements were made to simplify the claiming process and ensure that the remaining 10.8 million mis sold are recompensed. This short article will discuss how to make an effective PPI compensation claim nowadays.

The consumer group Which? recently made arrangements that will allow customers to make a claim straight to banks and PPI providers. The two parties agreed to the arrangement recently. Customers only need to write a letter to their bank or PPI provider, and along with the letter send a PPI claims form. The form is available in soft copy in most claims handling company websites and government legal websites such as the Financial Ombudsman’s website.

UK citizens can also wait for a call from the offices of banks to reach their homes and invite them to make a claim. The FSA recently asked banks to review their records and contact customers potentially mis sold PPI. A customer confused if whether or not they are mis sold PPI can just wait for the call to know if they need to make a claim. They can also take the better route; contact PPIClaimsCo.org and speak to one of their PPI claims advisers.

Reclaiming PPI repayments might be easy today, but expert advice is still recommended by many successful claimants. The only way to know if you get the repayments you deserve is by having your financial and insurance documents studied by a claims expert. The claims expert can estimate the amount of repayments you deserve. They can fill you in on the details you need to ensure you get all your repayments or even do the entire claim for you on a no win no fee basis too.

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Five Tips to Nailing Your Job Interview

July 17, 2012 8:52 am / Leave a Comment /

Many applicants usually think that it is always the resume that allows them to have an advantage over their competition for a job. Given that most people nowadays have their own respective educational degrees, the competition is surely tough. However, it is not just the resume that gets the job. It is often the character, the presentation of the person and a little bit of luck. Here are five tips to help you nail your job interview.

1. Presentation

Depending on the occupation, the way you present yourself is important. If you are applying as an accountant or for a business position, be sure to present yourself formally. Choose corporate and professional clothes. The general rule is to wear nothing too fancy, yet presentable at the same time.

2. Presenting Yourself

Your attitude is reflected in the way you talk to the interviewer. A good thing to keep in mind is to ensure that you have confidence in yourself while at the same time you respect the presence of the interviewer. Answer questions as honestly as possible. During the start of your interview, shake hands with the interviewer and introduce yourself. Answer questions with confidence and without doubt. Look them directly into the eyes when you talk as well.

3. Answering the Hard Questions

One of the biggest problems of most interviewees is if they are asked with a complicated question. If the question is technical, take a few seconds and think about an answer to the question. Don’t stutter with a half-baked answer. Take it slow and relax, they’ll be willing to wait for your answer.

4. Credentials

Your resume will help the company determine your performance. It would reflect your personality, but they base your personality and impression from the interview itself. Allow your credentials to speak for themselves and speak only when asked.

5. Interview Exit

Be confident and smile after the interview, no matter what happens, even if you think you did good or bad. The impression of a smile raises confidence and makes you memorable to the interviewer. An undying confidence from an interviewee is something that interviewers usually take note of, and usually decide to employ.

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Mis Sold PPI Claims Unravelled and Explained

July 16, 2012 12:32 pm / Leave a Comment /

Our general conception on PPI is extremely negative at this moment. Innumerable people have been paying for mis-sold PPI policies against their will. The UK government has banned deceitful selling of these Payment Protection Documents to prevent further continuation of this illegal practice. Mis sold PPI holders are not even remaining idle.

Rising numbers of mis sold PPI claims prove that consumers have stood against the mis sold policies. However, you should not be depressed with the present status of this insurance. There are several ways Payment Protection can help you as a rescuer.

Did you eve know that demand of the PPI policies has been much higher previously? Many people in the UK have bought this policy consciously and on purpose. Most of these genuine buyers have been satisfied with the policies. More than that, there have been times when PPI appeared as a rescuer to them.

Particularly during economic slow downs, PPI policies were vastly utilized. Countless people were stuck with hardship while many lost their jobs. PPI served at that moment extensively. Many consumers managed to acquire even up to 70% of their total arrears.

As you know unpaid arrears can be real headache anytime, people buy this insurance mainly to ensure an amount of mental sanity for them. Financial conditions have degraded recently after the recessions. This is high time you should opt for PPI or loan repayment insurance for future use. You do not need to select any particular policy, as there are ample similar policies available in the recent times.

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Why Hate is Still Love

July 10, 2012 7:38 am / Leave a Comment /

You’ve probably heard of people telling you that when you hate someone, don’t lose them, not yet. This is because hatred is still love. You still give attention to such people because you want them to be better, and not just to stay the way they are. Even if you can deny this right now with the person you hate, this is actually true.

The ultimate form of hate might be indifference, although indifference has its own practical uses and not necessarily evil. Hate is a feeling of dissatisfaction caused by wanting to make things better for you and your adversary. For example, if you have a very nutty boss that you actually hate because of the duties he gives you and the constant prioritizing – de-prioritizing tasks you are rained upon on a daily basis, you don’t hate him or her. Instead, you just want to change things and be recognized for who you are. If your boss grants you such respect, things will be better for both of you.

But allowing the boss to remain as is, so in indifference, your hatred against him or her will give them no progress. You will be the only one who progresses because you learn how to calm your emotions and practice your patience. The boss still remains the same, but you have learned to improve. However, you are also at risk of losing your emotional being, of attachment to people who matter.

Hate through physical abuse, however is different. Hatred that is destructive is a true crime against any kind of person. Gratifying one’ pleasures through the expense of another is evil. Indifference grants the being such. By claiming the life of the other for yourself, you’ve become indifferent to the person who have died.

Hatred turns to love where there is respect. Doing things out of hatred and routine because of the lack of respect and recognition eventually turns to love once your hatred dies down and you are recognized. Indifference might be the ultimate form of evil. Knowing the limits of love and hatred is important in having a well-balanced life.

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Realistic Viewpoints: Determine Your Limits Then Surpass Them

July 3, 2012 7:59 am / Leave a Comment /

Achieving success in life is very easy to dream up. It is very easy to situate us in an ideal position in life. However, in the real world, one must always work for the things that matter to him or her that can ensure they are one step away from making their dreams come true. Dreaming is never a bad thing, however, it can also stop people from understand what they need to do to succeed.

One of the many hindrances that disable people from achieving success is the acceptance of reality for what it is. For example, while I was surfing the Internet, I found many people complaining about why the current mainstream media does not only hold talent. Most artists and other entertainers are left on-screen for their natural face value and charisma, but never their actual talents. Complaining about this is important nonetheless, but it doesn’t mean that one should always complain.

Changing this particular system means being involved in the system. When we say ‘if we can’t beat them, join them’ that is particularly true. But it should only be true for a specific amount of time. Understanding how we became involved means disciplining ourselves to still hold our ideal when things get better in the reality we find. Following the example above, once you reach that pedestal of the people you despised, try doing something new. When you’re in position, you have the right to market yourself the way you want to. But that entails sacrifices especially on your market integrity and value.

Realistic viewpoints enable us to determine our limits. In the example above, the limit was that we need to play along before we can do what we want. We cannot change the system alone, but in time we find ourselves the ones above the situation, we can try to change it into a way desirable. Proceeding with only ideals can get you nowhere, but having a balance in touch with reality and ideals, can help you surpass these realistic limits and get to the dreams that you once though were only illusion.

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Business Attitude: Values that Can Help a Flourishing Business

June 26, 2012 3:00 am / Leave a Comment /

Most often we are told that to be successful in business, one must always have a clear view of what they want and how they are to get it. Systematic planning, coordination and maintenance are what it takes to make a flourishing business. The biggest part of any business is the attitude of the proprietors themselves. Owning a business might be the biggest commitment one must make and having the right business values can help make it successful.

Here are a few things you should always keep up in your personality if you’re a business proprietor. Sooner or later, these values will help you become a household name in your respective industry.

1.) Make Friends

Good businesses have owners who have a friendly, outgoing nature. However, one must not always appear to be friendly. A proprietor must know when to talk business and when to be friendly. Being overly friendly makes for problematic investor and colleague trust problems, while being too business-like might result in mistrust as well. Having a balance of both can earn you friends in your industry, which can help your business grow more and more in the future.

2.) Think Positive

As long as nothing is proven, all theories and information are still invalid. Always think positive about a decision you are to make and how your business will flourish. You haven’t proven to fail just yet. Studies show that proprietors with positive outlooks often reflect on their business outcomes. If you haven’t tried yet, do not fear of failure. Know that you can make a difference by thinking positive.

3.) Be Open to Opportunities

Hear out what anybody has to say. If you hear out your partners or even your employees, you can find ways to improve your business or even find new market opportunities. Your decisions would surely be based on empirical data, but hearing out a few farfetched ideas from time to time will never hurt, especially if these ideas can be implemented properly.

4.) Hold Out

Why many businesses fail is because its proprietors has easily given up on their ventures. A business is something that you shouldn’t give up easily on. Businesses can go through tough times. If you can hold out and do everything you can, you can pull through. But if you can’t, know that you’ve done everything you can to save your business. Holding out is a virtue that is most difficult to practice, but is often required. Many successful businesses today have held themselves out for numerous occasions of difficulty and failure before they became such.

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The Only Way to Get Back all Your Refunds From a Mis Sold PPI

June 19, 2012 1:28 am / Leave a Comment /

In 2005, the Financial Services Authority (FSA) discovered that almost every UK citizen was mis sold a PPI policy with their loans, mortgages and credit cards. The customer complaints testify that the insurance was willfully purchased by the customers. The FSA discovered the unfair sales methods of bank representatives, insurance brokers and other commission-based financial advisers, which led to the mis selling of millions in the UK. Today, the FSA has secured a £4.3 billion compensation package for the entire United Kingdom. The remaining 10.8 million who haven’t made a claim for their refunds are encouraged to do so today.

If you want to claim back your repayments for mis sold PPI, it is important that you understand how you were ineligible for the insurance policy. The PPI requires that you purchased the insurance in perfect health and you had a stable employment. This means that you were not having any pre-existing medical conditions and you weren’t unemployed or self employed. If you purchased the insurance knowing that you have these particular handicaps, you’ve clearly been mis sold PPI.

Insurance brokers, bank representatives and any commission-based financial adviser would work to push you into purchasing the high-priced insurance policy given that they gain profit from such. If you understand that your financial adviser at the time was working on a commission basis, you might be potentially mis sold PPI. One of the things most financial advisers do is present the insurance policy as something beneficial after reviewing your fiscal status. They can easily persuade you to believe you need the PPI, but in reality, you won’t have any use for the insurance in the future. If you easily agree with their advice, you might not have known about the PPI’s requirements at once until now.

You’ve actually lost thousands of pounds for a mis sold insurance policy. However, given that you understand how the insurance brokers and commission-based financial advisers mis sold you and that you know how you were initially ineligible for the insurance policy, you can make an effective claim. You can consult with a PPI Claims Co or successful claimants to know more effective ways to make a claim.

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