Scobleizer

Contextual apps arrived at Techcrunch Disrupt. It’s not just Google Now that shows you information about your next meeting, either. I saw a bunch of cool apps that are using context and I kept hearing that iOS is behind.

Here, listen in as I talk with the team behind Maluuba, which is a new way to search, organize, and connect on your phone. Think of a new Siri.

Maluuba isn’t the only company that has told me that iOS is behind. Glympse‘s CEO, Bryan Trussel, told me his team develops its contextual mapping app on Android first, then moves it to iPhone.

Why is this?

A few reasons:

1. Android lets developers have access to the dialer so that app developers can watch who calls you and who you call.
2. Android lets developers look at the wifi and bluetooth radios on the phone so app developers can build better systems to track where you are, who you are near, and whether you are near things like your car.
3. Android lets developers ship and test without waiting up to three weeks to have their apps approved.

That said, there’s a counter point of view, which you’ll hear in my interview with Path’s CEO, Dave Morin (he is working on adding more contextual features to his app, which is a personal journal that’s quite popular).

What is this pro-iPhone point of view? Well, Path ships on both iPhone and Android. If you look at the market share numbers you know that for every iPhone sold Android sells about three devices. So, Path should be wildly more popular on Android than it is on iPhone. It’s not. In fact only about 30% of its customers are on Android. The rest are using iPhones. You might explain this away by some other factor but I’ve heard this from many many developers, including Starbucks and eBay. iPhone users use more apps. The ecosystem of apps is better on iOS. The profitability of app developers is better on iOS than on Android. On and on.

The dirty little secret is that users aren’t the same. My son’s friend showed me why. iOS users tend to be ones that really care about being online all the time. They also tend to be willing to pay for that. You might say they are richer users, which is partially true. My son’s friend shows me that she doesn’t have an unlimited data plan so she turns off her data on her phone and that she isn’t very app centric because she can’t afford the high availability data plans. She isn’t as good a user for app developers as, say, my son is, who keeps his phone’s data online all the time thanks to Verizon’s flat rate pricing on the iPhone.

At Techcrunch Disrupt I interviewed about 30 companies over three days. Most of them showed me that their apps are being developed on iOS first and they back up Dave Morin’s reasons why they go iOS first.

Some other things I saw at Techcrunch Disrupt, or didn’t see.

1. It’s clearly an Android vs. iOS world. It was extremely rare to see a Windows Phone, a RIM device, or anything that wasn’t running Android or iOS. There are even toys coming out that run iOS.
2. Nearly every developer is paying attention to the Age of Context and looking to build personalized features into their mobile apps.
3. Lots of people came up to me showing me apps on iPhones but they admit that they are really building prototypes of things that will ship on Google’s Project Glass next year. I saw two face detection companies, a slew of Siri competitors, and more that would be awesome on the Project Glass wearable computers that Google is working on.
4. While the new iPhone wasn’t all that exciting nearly everyone I asked admitted they were going to buy one. Even the Android fanboys said they are going to buy one for development reasons. I did meet a few people who hate Apple and still won’t buy one, but they were a rarity on the floor of Techcrunch Disrupt.
5. Most people aren’t paying attention to what’s happening in the contextual world, even though Qualcomm’s Gimbal team was one of the sponsors.
6. There are a LOT of concerns about two things amongst developers: 1. the freaky line. 2. Battery life. The freaky line is a concern because these technologies basically learn, and stalk, you. Already some of the apps, like Alohar’s Placeme, knows what gas stations you like, whether or not you attend church or strip clubs, and what routes you take to work. That freaks people out. The battery life is an issue because any of these developers who needs to turn on the GPS sensors in the phone increases the power consumption of the phone. Highlight is a good example of this. Turn it on and you’ll get about 20% fewer minutes out of your battery. For many that’s a killer.

When I was talking to Maluuba’s developers I noted that we’re in the Apple I days of contextual apps. The apps are ugly, don’t do much, and take too much battery life for the utility they provide. The team agreed and said to watch as user experiences with these apps get better and devices build in better software and hardware that won’t hit the battery as much. For instance, developers are already learning to be smarter about figuring out you’ve moved without turning on GPS.

Early adopters and developers are going to want to get Android devices to play around with this new contextual world. As Google’s Project Glass comes out next year the difference in ecosystems between iOS and Android will become more stark. Even Dave Morin admitted that his team will use Android more as R&D and as a proving ground for new, contextual features.

Is this dangerous for Apple?

I don’t think it is. Apple, at its best, isn’t a technology leader. Did anyone really use the Newton? No. The iPad, though, was very popular. Why? It took what the industry had been working on for a decade and simplified it.

So, watch for Apple to learn what works in terms of context and watch for Apple to be a fast follower that will bring a mass market product that my dad will use. For now my dad doesn’t care about context and I don’t have any reason to bring him the latest apps. They are too geeky, use too much power for what they deliver, and aren’t reliable enough. I can see that changing big time over the next two years, though, which is why Shel Israel and I are working on a book about the contextual age. It’s clear that we’re moving into a new age, it just will take a while to get out of the Apple I stage, where only a few hundred geeks are playing with it, to the Apple II stage where the mass market starts to show up.

Ignore it at your peril, though. It is the new mobile battlefield.

How does Silicon Valley and Apple miss Steve Jobs?

Well, on Monday night I was having dinner with Gary Morgenthaler, who was one of the investors in Siri, along with a few Siri team members and I heard stories that they weren’t able to tell me while Steve Jobs was alive.

For instance, Jobs called Siri management at least 30 times personally in about a month to convince them to join.

Also, Steve Jobs yelled at Apple managers who didn’t “get” why Siri was so important to Apple.

But most important to me, and the book I’m writing with Shel Israel: Jobs had already started working with the team on how to make Siri more contextually aware.

In fact, Norman Winarsky, who heads up SRI, the lab where Siri was developed, told me that SRI is about to start testing out a new app that will dig deeper into your email and your calendar to “assist” you in a much deeper way than Siri can right now.

What do we meet by context? Well, Siri today is pretty stupid about what’s on your calendar. Ask it “where is my next meeting?” and it will show you your next meeting, but it doesn’t know where it is. Close but no cigar. It gets worse from there.

Ask it “where is the best place to get lunch tomorrow?” and Siri answers with places near my home. Problem is that tomorrow I’m going to be at the Apple iPhone 5 launch in San Francisco. Siri is quite stupid about context, location, and a bunch of other things. Will it improve? Apple already announced some improvements to Siri, for instance Siri will, with iOS 6, be able to start applications. But it’s hardly expected to be contextually aware in any real way.

Ask Siri “what is my favorite gas station?” Siri answers “I don’t know.” The problem is, that isn’t really true. Apple knows what gas stations I’m most likely to stop at. Or it could, if it just knew how to contextually evaluate the data that both Verizon and Apple already have streaming from my phone. If it doesn’t know something like my favorite gas station, it certainly doesn’t know the answer to something simple like “how many times do I eat at Chinese restaurants?” That’s easily verifiable. Ask it such a question and it just brings up a list of Chinese restaurants near you. It doesn’t even try to accurately turn down the question.

But back to Jobs. He saw Siri’s potential to add a new, simpler, contextually-aware, user interface to any device. There are lots of rumors that Apple will use something like Siri in other products, like its Apple TV product. In fact, at dinner the other night I learned that at least one of the team members that remains at Apple is now working on a secret new project. I doubt we’ll learn about that tomorrow, but I’ll be looking for signs that Apple understands how to take us into the contextual age. I’ll be looking for signs that Steve Jobs’ passion for Siri is still being listened to.

Here’s two videos from the past that’s worth dredging up again. The first is of when Siri’s team visited my house to first show me Siri.

Here’s the investors in Siri talking about the inside scoop of what happened (minus the important Steve Jobs details that I learned this week): Part I and Part II.

There are lots of TV guides on iPads, including a pretty good one from TV Guide itself. But the TV Guide one isn’t personalized like Next Guide is. It’s also not as beautiful. Here I meet with Jeremy Toeman, CEO of Dijit, which today is launching this new personalized TV guide.

This hooks up to Facebook and Twitter to bring a beautiful, customized TV guide to you. It’s yet another example of contextual software — one that brings you better experiences the more you tell the Internet about you.

Why is this so cool? Because over the past few years I’ve been telling Facebook more about what my favorite TV shows are. On my Facebook likes page you can see the 129 shows that I like. Next Guide uses this page to customize the layout and choices of TV shows it shows you.

But it goes further. It looks at other social behavior and even other content you liked to suggest new shows to you.

This shows another step toward what’s going to happen across the industry: that nearly everything we touch will get personalized thanks to data that Facebook, Twitter, LinkedIn, Google+, and other systems have been collecting on us.

It is scary when you see our data collection demonstrated in such a way, but it definitely makes for better services and experiences and NextGuide is a very clear example of the benefits of this new, contextual, age that’s coming at us very clearly.

I can’t wait until every app, website, and even our cars and hotels are personalized this way.

Some problems:

1. Facebook limits you to 5,200 likes. I’ve already started deleting likes that aren’t as important to me to make room for new likes since I already have about 5,000. I hope Facebook does away with that limitation.

2. Likes aren’t a very strong signal. For instance, I’m watching Breaking Bad right now in “catch up mode.” Over the past week I’ve watched dozens of shows. I’m hyper interested in Breaking Bad. To the exclusion of all other TV. But Facebook doesn’t know that and NextGuide doesn’t either. That will improve as I use NextGuide and signal to it what I actually am watching.

3. Most of you haven’t put enough likes into Facebook to really provide a hyper customized experience that matches your own experience. I have 5,000 likes with about 130 TV shows in there. You probably only have 25 to 50, and some of you aren’t even on Facebook yet. So your experience will be more generic than mine will, at least at first, until you start using the app and it starts customizing to your tastes.

But this is an impressive step, even given these limitations. I can’t wait to see what’s next.

Over the last week, to get ready for a new season of videos on Building43 (we just loaded a new one about Inkling, an ebook company).

Why am I so list crazy on Facebook? Because this feature blows away the same feature on Twitter and on Google+.

Twitter can’t have more than 500 on one list. Facebook can. My startup list already has 834 companies on it. On Google+ I could make a similar list (except very few startups use Google+) but I couldn’t share it with you. Google+ only lets you share 500 items. Facebook doesn’t have limits.

If you look at my list of big tech companies you’ll see photos, graphics, and conversations. Big tech companies. Yes, they mostly are ads (what else do you expect big companies to do) but these ads are more satisfying than the same stuff on Twitter.

Google+ can’t show you what the list does instantly. For instance, my list of tech journalists and bloggers is very similar to one I have on Google+ but when my wife added it to her account she didn’t see any items. Not true on Facebook where you can see the consequences and benefits of any list without subscribing first. Just click.

When you subscribe to a list on Twitter, it doesn’t do anything to your feed. On Facebook some items from your lists will show up on your main feed, identified by the list they come from. So, subscribe to my Technology Startup Investors list and you’ll get one to four posts a day from it on your main feed. You can control this, of course.

Other lists I am working on here on Facebook:

For programmers. Tons of geeky sources.

Tech Industry Heroes. Really VIPs, people who have made a difference in the tech industry.

Other lists I subscribe to:

Photographers, by Thomas Hawk. Great list with about 200 great photographers.

Business News, by Vadim Lavrusik.

Tech Science, by Kaushik Iyer.

News, by Vadim Lavrusik.

There are a ton of lists here you can choose from on a variety of topics from sports to politics.

Please do let me know if you see anything that doesn’t belong on one of my lists or if there’s anything missing.

Oh, and next week I’ll be at Techcrunch Disrupt. If you have a new startup coming out there, please email me at scobleizer@gmail.com. If you haven’t bought your ticket yet, use the $100 off discount code Scobledsf12.

Yesterday I went through hundreds of startups’ Facebook pages. Why? I built a new list of hundreds of startups. You should subscribe to it. I also added a lot of investors onto my startup investor list. Subscribe to that one, too, and you’ll know what the money in the industry is thinking. Finally I also built a new list for programmers.

Why on Facebook? I’ve noticed a change lately. Facebook is the best place to build lists like these. Why?

1. Everyone is on Facebook. It is very rare that I can’t find a startup. Out of the 72 Y Combinator startups almost all of them were on Facebook.
2. The list-building facility in Facebook is better than Twitter or Google+. Twitter limits me to 500 things on each list. Facebook doesn’t. Plus, if you subscribe to lists they actually put some items from each list onto your main feed. Twitter doesn’t do anything when you follow a list. Finally, I haven’t hit a list limit yet on Facebook, where on Twitter I’m limited to 20 lists.

Anyway, that’s a long way of getting around to some things I’ve noticed that Startups could improve on when launching their companies (I’ll be at Techcrunch Disrupt with our awesome new video studio thanks to New Tek’s Tricaster to meet the latest startups launching. If you have a startup that’s launching there, make sure you email me and get on our calendar. scobleizer@gmail.com. If you want to go I arranged a $100 discount, use the Scobledsf12 code).

1. Get a name that’s searchable on ALL services. It’s amazing that about 10% of startups couldn’t be found on Facebook because they had common names or names that weren’t searchable.
2. Make sure a description of your business is on your Facebook page. Quite a few didn’t have a description.
3. Make sure you link to your website. It’s amazing to me to see how many businesses don’t link back to their main website.
4. Make sure there’s a call to action on your Facebook page “Download our app today and you’ll get $10 off” for instance. Very few startups do this. Ask for the sale! (Or the download or the click).
5. Use photos and videos often. The best startups post lots of imagery and videos. The worst ones? Text only. This is one reason why I take photos, so I’ll have some to use on my posts in the future (the photo above I shot at the iPad 2 launch).

While I’m thinking of Techcrunch Disrupt, here’s some ideas for how you can use your Facebook page to scale out your conference investment (it is expensive).

1. Post photos of your staff uniforms BEFORE the event. You do have a staff T shirt, right? Y Combinator does this so well. Every company at its demo day last week had its employees wearing a company T-shirt.
2. Tease us with what you are going to be doing. For instance, at our booth we’ll be using a new piece of video gear. You all will want to see it. That’s a tease. If you have a new UI, show us a piece of it, and say “you can see more at our booth.”
3. Make a list of competitors who will be disrupted by you. You do have competitors, right? You are better, right? If not, why are you going to Disrupt? Post a blog post about them and what makes you different. Heck, post a blog post about what makes THEM better than YOU! That will get attention and demonstrate you have real passion and credibility about the marketplace you serve.
4. Don’t listen to Techcrunch’s rules. They tell companies not to disclose what they are doing to journalists ahead of time. This is risky, yes. If one of those journalists leak before you get on stage you might get kicked out of the show. So, pick some journalists you trust, and give them a sneak peak, but embargo them. They will have a deeper story to augment the few minutes you get on stage. Companies that don’t take this risk really are lame and really ruin their “coming out” chances for huge and deep coverage. Remember, great companies are built, not launched.
5. Make sure your signage explains what you do quickly and efficiently. It’s amazing when I walk through an expo hall and can’t figure out what a company does just by walking past its booth. On Y Combinator’s brochure every company was described in four words or less. BufferBox simply said “Drop boxes for packages.” Vastrm says “Warby Parker for shirts.” Instacart says “Groceries delivered fast.” Everyday.me says “Personal timeline.” Every company figured out what it was and shrunk it down to four words or less. Everyone. You have no excuses.
6. Have a “schtick” that gets people to engage. Some companies have mini-golf contests. Others have funny people presenting. Others just have a fun contest. But you gotta find a way to stand out above the noise of expo halls.
7. Hand out some awesome swag. Word gets around that your booth is a must visit. Plus, even if they aren’t customers, maybe a few of the influencers will take photos of your swag and post them around.

What about you? Do you have any suggestions for companies launching?

I’m hanging out at Y Combinator‘s Demo Day and I think there’s a real problem here with the latest demo days. Each of 82 companies is getting two minutes and 15 seconds to talk about themselves to the audience. It’s like sitting through an entire day of advertisements about new companies that we have no context upon which to decide which companies are good, which ones to show you, etc. Tomorrow I’ll post my thoughts about the companies and will link to the best reports around the web from the day — unfortunately they aren’t live streaming it. You can watch live tweets on Twitter search here.

It’s very frustrating. It almost makes me want to go home with my list of companies, and just start making interview requests and playing with their products. In fact, that’s probably what I’ll do after lunch. The networking here is off the hook.

I far prefer an expo hall approach like what happens at Techcrunch Disrupt. Why?

1. Very quickly people tell me what the interesting companies are anyway. That already happened here at Y Combinator. The companies themselves are good “signalers” of who is hot. This happens at every company. I remember the day when Mint.com found me before its presentation at Techcrunch Disrupt.
2. I can spend a lot of time with those companies and I know where to find them in the expo hall. Here every company is wearing branded T-shirts, but it’s random and chaotic.
3. The folks on stage get questioned by judges, and have enough time to spend with them, so you can really learn something about those companies. Here you just get advertisement after advertisement. Which I guess is really necessary because there are 82 companies. If they took any longer than two or three minutes we’d be here for months. Which shows the value that the press and judges have. Curation is really needed here. But we’re sitting through all these because its Y Combinator.

Anyway, I’ve arranged to have a booth at Techcrunch Disrupt. We’re arranging to interview several companies there. Please email me at scobleizer@gmail.com if you want to get on the calendar. You’ll get more than two minutes to explain yourself, for sure. You can get in with a $100 discount if you use the code: Scobledsf12

UPDATE: during lunch it hit me. What this really needs is that it should be all demos all the time. The fact that they don’t demo their product keeps the focus on the wrong thing.