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The New Rules Project - Designing Rules As If Community Matters

Ban on Advertising to Children - Sweden

Broadcasting Law

Authority: Department of Culture

Title: Radio and TV Law (1996:844)

Published: July 17, 1996

Revisions adopted: 1999;1009, The Laws of Sweden

Relevant sections (Chapter 7, Section 4 and Section 7, para. 3):

§ 4. Advertising during a TV broadcast may not have as its objective capturing the attention of children under 12 years of age.

§ 7, para. 3. Advertisements may not come immediately before or after a program or a portion of a program which is oriented primarily to children under 12 years of age, insofar as there isn't any question of messages addressed in § 8 [JB: § 8 deals with "unsponsored" transmissions, e.g., public service announcements].

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