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Everyone who registers by the early cut off date (October 27) will be entered in a drawing for a complimentary registration to the 2009 Agri-Marketing Conference in Atlanta, April 15-17, 2009!


Rural Lifestyle Marketing
Who are rural lifestylers? How do you reach them? How do you communicate to them?

NAMA works hard to keep programs and meetings relevant and not just timely, but ahead of the curve. That's why we've changed the name of the Agribusiness Forum to directly reflect the mission of this innovative meeting to Trends in Agriculture. This year's topic is the burgeoning rural lifestyle market and the decision makers who define it.

Join your colleagues in Kansas City for:

  • interactive sessions on the influence rural lifestylers have on the agriculture industry and what's driving their purchases and buying choices
  • practical, proven advice for effectively marketing to the rural lifestyle population
  • helpful perspectives from leaders outside agriculture who have had to shift their focus to capture a new audience in a changing marketplace
  • opportunities to talk shop with colleagues facing the same communication and messaging challenges you are and discover how they're managing them

The NAMA Trends in Agriculture takes place prior to the National Association of Farm Broadcasting (NAFB) convention. Trends in Agriculture will take place at the Hyatt Regency Crown Center which adjoins the NAFB hotel.


Tuesday, November 11
2:00 - 3:30 p.m.
Welcome/Kick-Off Session
3:30 - 4:00 p.m.

Break

4:00 - 5:00 p.m.

General Session

5:30 - 7:30 p.m.

Welcome Reception/Best of NAMA Entry Viewing/ABEF Sports Night

Wednesday, November 12
8:00 a.m.

Continental Breakfast

8:30 - 10:00 a.m.
General Session
10:00 - 10:30 a.m.

Break

10:30 - 11:30 a.m.

General Session

11:30 a.m. - 1:00 p.m.

Professional Development Awards of Excellence Luncheon

1:30 - 3:00 p.m.

Joint Session with NAFB

3:00 p.m. – 4:00 p.m.
Meet & Greet Reception w/ Speakers
4:00 p.m.
Adjourn