New 'Certified Humane' Label Aimed at Building
Consumer Confidence
"Certified Humane Raised and Handled"
is a new product labeling and certification program aimed at consumers
that is getting national press attention. An article in USA Today
(8/12/03) calls the label the "gold standard" in improving the lives
of farm animals.
Farm inspections conducted by Humane
Farm Animal Care, a nonprofit organization based in Herndon, Virginia,
are used to certify producers that can meet rigorous, annual on-site inspections.
The program is now certifying farmers raising beef and dairy cattle, as
well as sheep, pigs, turkeys, and laying and broiler chickens.
One
of the first farms certified under the program is Touchstone Farm in Amissville,
Virginia. Alan Zuschlag, the farm's owner-manager oversees a flock
of nearly of 80 Clun-Forest sheep, bred for stock as well as meat. Custom-cut
lamb is sold on the farm's website for buyers in the D.C. area only.
"I feel that this program is based on good animal husbandry," said Zuschlag.
"It takes into consideration the needs of the farmer, as well as the animals."
Zuschlag also feels that the program helps to market his farm's lamb by
giving "added-value" to the consumer.
The Certified Humane program
has the blessing of the major animal welfare protection groups as well
as USDA. Inspectors have training and education in animal science,
veterinary medicine or related fields,
according to Humane Farm Animal Care. To assure fairness, the USDA's Agriculture
Marketing Services verifies the inspection and certification process.
Certified Humane prohibits
the use of growth hormones, and requires that animals are raised on a regular
diet of quality feed, free of antibiotics. Producers must also comply with
environmental standards. Processors are required to meet the American Meat
Institute Standards (a higher standard than the Federal Humane Slaughter
Act).
Additional information about the
certification program is online at certifiedhumane.com, or call Holly Bridges
at 703-591-0350. More information about USDA's verification process is
found at www.ams.usda.Gov/lsg/lsarc.htm
The New Farm Locator
The New Farm Locator is an online
tool allowing producers to quickly and easily create a personalized web
page for their farm. Located at www.newfarm.org, the website enables farmers
to enter their own farm information, including: history, size, and distinguishing
traits of the farm, products offered, marketing methods, farming practices
used, and how people can purchase products. The farm profiles are accessible
to web users and are searchable by product, location, marketing method,
and more. Producers can also direct current and prospective customers to
their page. Best of all, the profiles are easily updated and changed. This
tool can be accessed directly at www.newfarm.org/farmlocator.
Nearly half of all farmers have Internet
A recent USDA survey found that
48 percent of the nation's 2 million farms have Internet access, compared
to 43 percent in 2001. The Farm Computer Usage and Ownership report also
found that 54 percent of all U.S. farms own or lease a computer, up from
50 percent in 2001. Farms with more than $250,000 in annual sales showed
a higher percentage of computer usage when compared to small farms. More
than half of all small farms (annual sales of less than $250,000) reported
access to computers, 46 percent have access to the Internet, but less than
30 percent use computers for farm business. Source: News Release. Report
Shows Increase in Farm Computer and Internet Access. National Agricultural
Statistics Service. 7/30/03. USDA, Washington, DC.
Future Harvest-CASA
P.
O. Box 1544
Eldersburg,
MD 21784
phone: 410-549-7878
fax: 410-549-9778
email: futureharvestcasa@gmail.com |