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Natural Beef: Consumer Acceptability, Market Development and Economics
A Cooperative Project Between:
California State University,
Chico Agriculture Department,
University of California Cooperative Extension

Principal Investigator:
Glenn Nader
University of California Cooperative Extension Livestock & Natural Resources Farm Advisor
Sutter, Yuba & Butte Counties
142-A Garden Highway
Yuba City, CA 95991
TEL: (530) 822-7515
FAX: (530) 673-5368
E-mail: ganader@ucdavis.edu

Authors:
Annette Levi - Ag Economics Professor
Dave Daley - Animal Science Professor
Steve Blank - UC Extension Economist
Glenn Nader - UC Extension Farm Advisor


Natural Beef: Consumer Acceptability,
Market Development and Economics

Table of Contents:

  • Introduction
  • Thinking Through the Process
  • Case Studies
  • Business Plan
  • Marketing Plan, Survey, & Focus Groups
  • Test Processing

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