Advertising

Advertising in our publications gives you unrivaled access to an $11.2 billion market. Gain deeper understanding of this market with industry insights from NACS…and sweeten your sales.

College Store Trivia Question:
How many candy bars does the average teen consume per week?

Answer: According to the Fall 2005 TRU Study, the average teen:

Drinks more than 10 soft drinks in a given week;
Eats more than five servings of salty snacks weekly;
Consumes more than three candy bars or packages per week.

Want to make sure college stores are stocking your sweet treats? Advertise in The College Store magazine, Campus Marketplace e-newsletter, and The Bridge, today!

NACS, with funding from the NACS Foundation, sponsors ongoing research into the spending habits and attitudes of students. View additional details on Student Watch™ Campus Market Research and put our insights to work for you.

Last Month's Trivia Question:
How much did students spend in college stores in the 2004-2005 school year?

Answer: In 2004-05, students spent an average of $720 in the college store. The latest data is from the 2006 College Store Industry Financial Report. No change was seen in the median (midpoint) amount of student spending from 2003-04. Median student spending remained $657 in 2004-05.

College stores sell a variety of items, ranging from textbooks to toothpaste. The percentage of sales in each category will vary by store depending on both the size of the school served and whether it is a two-year or four-year institution.

The following figures are provided to give an estimate of average product
sales in the U.S. college store market, from largest to smallest segments.

Course Materials	58.4%	$6.524 billion
Computer Products	14.1%	$1.577 billion
Insignia Merchandise	11.4%	$1.278 billion
Other Merchandise	6.4%	$ .714 billion
Student Supplies	5.5%	$ .614 billion
General/Trade Books	4.2%	$ .465 billion
	100.00%	$11.172 billion

Advertising

College Store Trivia Question: How many candy bars does the average teen consume per week?

Last Month's Trivia Question: How much did students spend in college stores in the 2004-2005 school year?

Contact InformationCall Ray Cebulis at (800) 622-7498, ext. 2321, or Cortney MacWherter at ext. 2339, or e-mail advertising@nacs.org.

College Store Trivia Question:
How many candy bars does the average teen consume per week?

Last Month's Trivia Question:
How much did students spend in college stores in the 2004-2005 school year?

Contact Information
Call Ray Cebulis at (800) 622-7498, ext. 2321, or Cortney MacWherter at ext. 2339, or e-mail advertising@nacs.org.