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Small Farm Program Publications
Farmers Market Management Series Volume 3: Growing Your Farmers Market
2005
$15 plus tax, shipping, and handling Also available as a free download |
| This guide is organized to help managers and Boards of Directors work through a shared process of strategic marketing. Each chapter deals with a component of strategic marketing. By working through the book chapter by chapter, farmers market management will learn to create and implement a strategic marketing plan. However, this book is not intended to be a one-time exercise. This effectiveness and success of managers, vendors, and farmers markets themselves, depends on continuous development and application of research, knowledge and skill in researching market trends, establishing priorities, setting goals, and choosing, implementing, and evaluating strategies to improve your market. | Order from us:
Small Farm Center University of California One Shields Ave. Davis, CA 95616-8699 Phone: (530) 752-8136 Fax: (530) 752-7716 e-mail: sfcenter@ucdavis.edu Back to our other publications |
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