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Marketing Resources

DeCA's marketing campaigns incorporate traditional public affairs and community involvement as well as cooperative partnerships with industry, exchanges, military community organizations and DoD activities to inform authorized shoppers about the commissary benefit. The ultimate goal of DeCA's marketing efforts is to persuade all active-duty members, retirees, Guard and Reserve personnel and their family members to shop at the commissary regularly and make it their "everyday" store. Some campaigns give special emphasis to E-1 to E-6 and junior officers, plus Guard and Reserve forces.

For more information about DeCA's marketing campaigns, email Marketing Chief Karen McComas or call (804) 734-8000, Ext. 4-8702.

Artwork Downloads

The official visual information posted here are intended for liberal use in publicizing and promoting the commissary benefit. This page features artwork for posters, buttons, flyers and banners for DeCA's marketing campaigns. People who may find this information useful include the media, DeCA store directors and staff, and industry partners. Check periodically for updates and new postings. Your suggestions are welcome.

Contact visual information officer Anne Fennessy or call (804) 734-8000, ext. 48153 for more information on formats and specifications.

The only restricted visual information is DeCA's cart logo. These images may be viewed, but not cut and pasted for unofficial use. To obtain official logo permission, contact DeCA marketing chief Karen McComas.

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2011 White House Holiday Card Flyer

Campaign Overview: Please print and display in stores. This flyer supports a request from the First Lady in saluting our military with handmade cards which will be added to White House holiday décor.
Artwork Downloads: 2011 White House Holiday Card Flyer (8.5x14)

Back to School

Campaign Overview: Commissaries promote great savings on everything families need for healthy meals and snacks during DeCA's Back-to-School campaign.
Artwork Downloads: Dangler (16x16); Rackcard-front (3.75x8.75); Rackcard-back(3.75x8.75); Poster (20x30)

Be Food Safe

Campaign Overview: An educational program that brings renewed focus and a fresh new look to the four core food safety practices of “clean, separate, cook and chill.
Artwork Downloads: Trifold Brochure (8.5x11); Temperate Chart Flyer (4x8.5); Logo(4x8.5); Poster (11x17)

Case Lot Sales

Campaign Overview: DeCA’s worldwide case lot sales happen in May and September, during which record numbers of commissary customers save up to 50 percent or more on bulk-sized products. Most commissaries hold case lot sales but schedule them on different weekends throughout May and September.
Artwork Downloads: Banner (120x36); Flyer (8.5x11); Poster (20x30)

Commissary Commando Competition

Campaign Overview: Commissaries partner with single service programs to bring young service members into the stores for educational tours.
Artwork Downloads: Flyer 8.5x11; Poster (20x30)

Constitution Day Poster Contest

Campaign Overview: For the third straight year, DeCA has joined several other organizations promoting the annual Constitution Day Poster Contest, which awards prizes to youths in grades K-12. This artwork, is for an 11x8–inch poster to promote the campaign in commissaries and raise customer awareness of the contest.
Artwork Downloads: Constitution Day Poster (20x28)

DeCA Cornucopia Logo

Campaign Overview: Provide vendors, business partners and commissaries, with the new 'unofficial' logo to be used as needed for; displays, watermarks, signage, posters, letterhead, and other promotional tie-ins.
Artwork Downloads: Color PDF Logo; Color JPEG Logo; Color PNG Logo; Color EPS Logo

DeCA Logo

Campaign Overview: DeCA's Cart Logo is the official logo of the commissaries. These images may be viewed, but not cut and pasted for unofficial use. To obtain official logo permission, contact DeCA marketing chief Karen McComas.
Artwork Downloads: Black & White Logo (3.5x2.75); Color Logo (3.5x2.75)

Disaster Preparedness Hurricane Season

Campaign Overview: Are You Prepared? Help customers prepare for emergencies and natural disasters by providing tips on what items to include in their emergency closet.
Artwork Downloads: Poster (20x30)

Discover Your Benefit

Campaign Overview: Everything customers want; sales information, coupons and general commissary news are all easy to access through DeCA's website, www.commissaries.com.
Artwork Downloads: RGB Banner (2'x6'); CMYK Banner (2'x6'); Flyer (8.25x11); Poster (20x30)

Dollar Days

Campaign Overview: Program offered by commissaries offering select products at special dollar pricing emulating growing trends in the commercial sector (such as dollar stores).
Artwork Downloads: Banner (12x3); Banner (8x3)

Eat Healthy and Be Active Your Way

Campaign Overview: Eat Healthy - Be Active.....Your Way.
Artwork Downloads: Banner (36x24)

Family Day

Campaign Overview: National alcohol and drug abuse prevention campaign, encouraging families to share meals to decrease the odds of addiction among children and young adults.
Artwork Downloads: Button (3x3); Flyer (8.5x11)

Family Fun Fitness Festival

Campaign Overview: From mid-April until mid-June, the Defense Commissary Agency will once again host one of the largest partnerships in military resale and outreach history with the third annual Family Fun Fitness Festival. This event offers the military community worldwide a smorgasbord of commissary case lot sales; exchange sidewalk sales; and morale, welfare and recreation fitness activities. Service members and families also will find demos and music, and industry–sponsored nutritious food samples, prize giveaways and discount coupon offers.
Artwork Downloads: Banner (120x36); Button(3x3); Poster (20x30)

Farmer’s Market

Campaign Overview: Throughout the month of July, your local commissary is offering great savings on fresh fruits and vegetables – everything you need to accent your Fourth of July Celebration. This year, commissaries will partner with the exchanges offering shoppers everything they need for an outdoor celebration. This is the time of year we stock up on all your favorites: watermelons, strawberries, corn on the cob, peaches, summer squash and tomatoes. You’ll also find grills from the exchanges and all the accessories you need to cook fresh produce outside for your family and friends.
Artwork Downloads: Button (3x3); Poster (20x30); Banner (120x36)

Feds Feed Families

Campaign Overview: This federal campaign is ongoing from June 1st through August 31, 2011. This artwork, available in three different sizes, is for promotion of the DoD campaign and make store patrons aware of efforts to support those less fortunate in these trying economic and disaster ridden times.
Artwork Downloads: Flyer (8.5x11); Tabloid (11x17); Poster (20x30)

Gift Cards

Campaign Overview: This campaign includes graphics stores can use to notify their customers they can give the gift of groceries with gift cards now available at all commissaries.
Artwork Downloads: Flyer (8.5x11); Poster (20x30)

Gift Vouchers

Campaign Overview: This campaign includes graphics stores can use to notify their customers they can give the gift of groceries with gift vouchers now available at all commissaries.
Artwork Downloads: Flyer (8.5x11); Register Sign (8.5x11)

Go Green

Campaign Overview: Commissaries are rolling out a program that promotes energy-efficient products.
Artwork Downloads: Channel Marker (3x1.5); Dangler (15-inch); Flyer (8.5x11); Logo (3x7); Poster (20x30)

Healthy Food, Healthy Savings!

Campaign Overview: Campaign focusing on healthy food choices including "It's Your Choice, Make It Healthy" and Ask the DeCA Dietitian nutrition forum and columns.
Artwork Downloads: Banner (144x36); Button (3x3); Flyer (7.75x10); Logo (10x4.25); Poster (11x17)

Kay's Kitchen

Campaign Overview: Campaign featuring home economist, Kay Blakley, who provides tips, recipes and more for R&R magazine, American Forces Network and Kay's Kitchen Online.
Artwork Downloads: Logo (4x2.5)

Laundry detergents for ACUs

Campaign Overview: Campaign to raise awareness of laundry detergents that do not contain optical brighteners for the proper care and cleaning of ACUs.
Artwork Downloads: Poster (11x17)

Mom's day campaign

Campaign Overview: Celebrate Mom's day
Artwork Downloads: Banner (120x36); Dangler (16-inch Round); Poster (20x30); Rack Card (3.5x8.5)

Month of the Military Child campaign

Campaign Overview: In honor of April, Month of the Military Child, DeCA will offer parents and kids a special opportunity to get on board with a healthy diet. Consuming a diet high in fruits and vegetables, and getting plenty of physical activity can go a long way toward preventing childhood obesity. So, commissaries have invited installation child development centers to attend a commissary tour focused on all the good nutrition to be found in these two food groups. The tours include tips on how mom and dad can be good role models, too.; All kids, even if they're not part of a tour, can pick up a "Fruit & Veggie Eater Meter," and track their fruit and vegetable consumption for a week. Have mom or dad sign the form then drop it in the box at the commissary and be entered to win a child's bicycle.; Small changes make a big difference and bring about real results.
Artwork Downloads: Drawing Box (11x8.5); Poster (20x30)

On-site Sales

Campaign Overview: DeCA program that delivers the commissary benefit to geographically separated Reserve and National Guard members and their families throughout America.
Artwork Downloads: Banner (10'x3'); Button Version 1 (3x3); Button Version 2 (3x3); Button Version 3 (3x3); Directional Sign (11x17); Poster (11x17); Poster Version 1 (20x30); Poster Version 2 (20x30); Poster Version 3 (20x30)

Organics

Campaign Overview: Campaign addressing growing customer interest in natural products with the expansion of organic food in larger commissaries.
Artwork Downloads: Banner (12x3); Button (3x3); Shelf Sign (3x1.25)

Rewards Card

Campaign Overview: Artwork for stores and for use by bases/installations for their local "Command" channels to support and provide information on the Commissary Rewards Card program.
Artwork Downloads: Banner (36x72); Brochure (11x8.5); Card image (JPG); Card image (PNG); Cashier Talking Points (8.5x11); Dangler (24x24); Flyer (8.5x11); Poster (22x28); Rack Card (3.66x8.5)
Command Channel files: Rewards Card ad (720x480) PNG; Rewards Card ad (720x480) PowerPoint; Rewards Card ad Widescreen (720x480) PNG; Rewards Card ad Widescreen (720x480) PowerPoint; Rewards Card ad (1920x1080) PNG; Rewards Card ad (1920x1080) PowerPoint

Scholarships for Military Children

Campaign Overview: Campaign promoting education through a scholarship program geared to high-achieving children in the military community.
Artwork Downloads: Logo (3.5x4.5)

Seafood Roadshow

Campaign Overview: This campaign includes graphics stores can easily customize and use to give their customers advance notice of when the Seafood Road Show will appear in their store.
Artwork Downloads: Banner Color Background (6'x3'); Banner White Background (6'x3'); Poster (2'x3')

Social Media

Campaign Overview: This rack card is for general use to inform audiences of DeCA's social media addresses.
Artwork Downloads: Rack Card (3.75x8.75)

Superbowl

Campaign Overview: Before the Super Bowl Game even begins, there will be many play-off games and even the Pro Bowl is occurring throughout January before the football game of All Football Games kicks off! There are two promotion periods identified in January promoting party snacks and fresh deli ingredients for your football parties throughout January and heading into February.
Artwork Downloads: Poster (20x30)

Ten Ways to Save

Campaign Overview: Campaign promoting money-saving tips to help enhance the commissary benefit.
Artwork Downloads: Ten Ways To Save Front Rack Card (3.6x8.5); Ten Ways To Save Back Rack Card (3.6x8.5)

Your commissary – It's worth the trip!

Campaign Overview: This is a new slogan for DeCA to be used throughout the year.
Artwork Downloads: Banner Red Lettering on White Background (120x36); Banner Red Lettering on Yellow Background (120x36); Banner Blue Lettering on White Background (144x36); Banner White Lettering on Blue Background (144x36)

Your Pet, Your Family

Campaign Overview: This summer (June and July), your commissary is offering everything your furry and feathered family members need. You’ll find considerable savings on all kinds of pet foods, from the ultra premium that most commissaries now carry to value brands. We also know how your pets deserve a treat now and then, so you'll find a variety of those in our pet aisles, as well as toys they can enjoy. Check with your commissary for information about your local pet festival where your commissary will offer samples of new pet food products, pet beauty contests, giveaways, and other exciting pet events.
Artwork Downloads: Banner (120x36); Button (3x3); Poster (20x30)

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