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Centers for Disease Control and Prevention Division of Cancer Prevention and Control 4770 Buford Hwy, NE MS K-64 Atlanta, GA 30341-3717 Call: 1 (800) CDC-INFO TTY: 1 (888) 232-6348 FAX: (770) 488-4760 E-mail: cdcinfo@cdc.gov Submit a Question Online |
The ads with Mr. Smits are the latest Screen for Life PSAs created by CDC in partnership with the National Colorectal Cancer Research Alliance (NCCRA), a program of the Entertainment Industry Foundation. Katie Couric is co-founder of NCCRA. Other PSAs created by CDC with NCCRA feature Ms. Couric, as well as Diane Keaton and Morgan Freeman. In the TV PSAs with Academy Award®-winning actress Diane Keaton, Ms. Keaton talks about her "Grammy Keaton," who died of colon cancer. She speaks poignantly about her grandmother, as well as her own commitment to do everything in her power to remain healthy. Flashing her trademark smile, she says, "Just get screened... If I can do it, you can do it. How's that for a deal?" And in posters and print ads, Katie Couric asks, "Are you the picture of health?" She says, "Colorectal cancer is the second leading cancer killer. But it doesn’t have to be." She goes on to urge that if you are 50 or older, make sure you are the picture of health, by getting screened for colorectal cancer. Campaign MessagesThe campaign was launched on March 2, 1999, by then-U.S. Surgeon General David Satcher, M.D. It is based on extensive review of existing communication and behavioral science literature, and formative research and concept testing. Approximately 170 focus groups, including both consumers and health professionals, have been conducted in cities across the country to assess knowledge, behaviors, and screening practices of the target audiences. CDC continues to develop campaign messages and materials based on this research. The central messages of Screen for Life are—
Educational Materials
PartnershipsIn addition to its partnership with the Entertainment Industry Foundation and the National Colorectal Cancer Research Alliance, Screen for Life is proud of its partnership with 50 state health departments, two tribal organizations and the District of Columbia, all of which use campaign messages and materials to increase awareness at the community level about the need for colorectal cancer screening for men and women aged 50 years or older. Please note: Some of these publications are available for download only as *.pdf files. These files require Adobe Acrobat Reader in order to be viewed. Please review the information on downloading and using Acrobat Reader software.
Page last reviewed: February 12, 2008
Page last updated: March 10, 2008 Content source: Division of Cancer Prevention and Control, National Center for Chronic Disease Prevention and Health Promotion |
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