Based on the recent
Connections reader survey, readers like the length, detail, and balance of
Lab-to-community articles, and 72 percent of respondents read the publication
every month. The sections they read most often are the Community Calendar, with
the Community Office Director's or Laboratory Director's introductions coming in
close behind.
Most Connections readers
are women, between 51 and 60 years old, and live in Los Alamos, or Santa Fe
counties, or live outside Northern New Mexico and consider themselves
business/economic leaders or are current or previous employees.
The survey respondents
indicated that they prefer the stories on economic development and Lab mission
activities. For future issues, people indicated that they'd like to see more
stories on economic development, non-nuclear work at the Lab, and how the Lab is
working with the community on various projects.
Additional input will be
collected through several planned reader focus groups prior to determining the
extent of the changes. Stay tuned for more information.