This campaign is a national public information and education campaign to increase public awareness about the importance of nurturing the mental health of young people, and encourage caregivers to seek early, appropriate treatment and services.

The Center for Mental Health Services (CMHS) is the Federal agency within the U.S. Substance Abuse and Mental Health Services Administration (SAMHSA) that leads national efforts to improve prevention and mental health treatment services for all Americans.

The National Technical Assistance Center for Children's Mental Health is dedicated to helping states, tribes, territories, and communities discover, apply, and sustain innovative and collaborative solutions that improve the social, emotional, and behavioral well being of children and families.