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We knew Wal-mart was making hay in the downturn, but now we know one major reason why: falling gas prices http://tinyurl.com/6d3xna |
Watching to see if Citi starts pushing low-burn holiday redemption campaigns now that Thank You points are good for Amazon.com inventory |
At least one bank is now trying to build customer engagement by driving a message of "save, not spend" http://tinyurl.com/5dtpkr |
brightkit is a pretty sweet new tool for managing Twitter posts -- I know because that's how I posted this one :) http://brightkit.com/ |
RT: @brettgb A wicked problem! Balancing long-term goals vs. short-term earnings targets. Others: http://is.gd/a9P9 |
@brettgb True. But w/ the size of the investment, you can't just look at immediate return. Have to have long term CLV lift to justify the $$ |
Interesting new social media tool to rate and recommend consumer loyalty programs: http://www.perkler.com/ |
@brettgb The biggest issue: acquisition is an easy/immediate metric to track; loyalty is long-term and its best metric is the elusive CLV |
@brettgb As a loyalty guy I see this all the time- companies can't resist the lure of attracting new customers vs. massaging existing ones |
Think print journalism is dead? Newsweek's amazing, in-depth election post-mortem suggests otherwise: http://www.newsweek.com/id/... |
@SusanIsk I love research, but my bias in marketing is for hard, cold consumer behavior. (Yes, Mindy's the best! http://tinyurl.com/58sadn) |
My favorite of The Wise Marketer's 2009 loyalty trends: "Behavior will finally beat attitude" Yes! http://tinyurl.com/6q4xsn |
@SusanIsk That's Apple's challenge: the iPod is so awesome you get attached to the model you have and don't see a need to upgrade! |
I recently upgraded my iPod...looks like I might be going against the consumer tide: http://tinyurl.com/5vktwz |
@erheil To find someone on Twitter, I usually just google their name plus the word Twitter -- always works. |
@danemoody We actually have an internal company blog? ;) |
RETWEET @LenKendall If you're a netflix fanatic I strongly suggest subscribing to www.hackingnetflix.com |
Face of the recession: a laid off chemical engineer I know who is working at a mall chocolate store while he looks for professional work. |
Another site smartly linking their Twitter following to the HP gear give-away: http://bit.ly/JLHPMagic and #JLHPMagic |
Are you following the big HP gear giveaway? Gear Live cleverly ties their rules to Twitter http://jk9.qlnk.net/ #glmagi |
