Communications & Marketing |
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Technology Deployment |
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FHWA Resource Center
COMMUNICATIONS & MARKETING
Selecting the right method to position and communicate a message, or promote a product or service takes strategy and focus. Implementing marketing into your performance plan can effectively help you reach your goals and maintain consistency. Marketing allows you to strategically target your audience and capture their attention for successful results.
We want to help you move in the direction you are targeting and/or create a well-planned strategy that provides strong options using media and public relations to help carry your message. There are many ways to communicate your message, and deliver a product into your end-user hands. We use marketing communications vehicles such as events, brochures, CDs, internet, flyers, direct mail and many other advertising vehicles for delivery.
Here you will find important information about FHWA Marketing initiatives along with who to contact for training and assistance. Listed below are the Resource Center Marketing Experts. Please email or call the Specialist nearest you.
**All media inquiries should be directed to 202.366.0660.**
Carin Michel
(biography)
Communications and Marketing Team Leader
10 South Howard Street Suite 4000
Baltimore, MD 21201
Ph: (410) 962-2530
Fax: (410) 962-3655
carin.michel@dot.gov
Program Assistant
Marlene Eichner
Program Assistant
10 South Howard Street Suite 4000
Baltimore, MD 21201
Ph: (410) 962-1890
Fax: (410) 962-3419
marlene.eichner@dot.gov |
Team Members | Specialty Area(s) |
Judith Johnson
(biography)
Marketing Specialist
61 Forsyth Street, SW Suite 17T26
Atlanta, GA 30303
Ph: (404) 562-3682
Fax: (404) 562-3700
judith.johnson@dot.gov |
Strategic Marketing Management
Strategic Communications Planning
Marketing Plans and Assessments
Strategic Planning
Coalition Building, Customer Relations, and Customer Service
Team Leadership, Program Management, and Team Building
Facilitation Services
Brand Management
Marketing Communications and Web Development
Conference Management and Event Planning
Educational Initiatives and Outreach Campaigns
Business Writing, Marketing, and Communications Training
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Steve Moler
(biography)
Public Affairs Specialist
201 Mission Street Suite 1700
San Francisco, CA 94105
Ph: (415) 744-3103
Fax: (415) 744-2620
steve.moler@dot.gov |
Public involvement communications
Presentation skills
Media relations
Media training
Strategic communications planning
Communications training
Communications writing and editing
Video/DVD productions
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Marie Roybal
(biography)
Marketing Specialist
12300 West Dakota Avenue Suite 340
Lakewood, CO 80228
Ph: (720) 963-3241
Fax: (720) 963-3232
marie.roybal@dot.gov |
Writing and editorial review
Marketing Plans
Strategic Planning
Brand Management
Marketing Communications
Strategic Communications Planning
Outreach Campaign Development
New technology deployment strategy development
Marketing and Communications Training
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Mark Sandifer
(biography)
Technology Deployment Specialist
19900 Governors Drive Suite 301
Olympia Fields, IL 60461
Ph: (708) 283-3528
Fax: (708) 283-3501
mark.sandifer@dot.gov |
Technology Deployment
LTAP Centers
Product Demonstration Showcase
TIFP Program Manager
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Deborah Vocke
(biography)
Marketing Specialist
10 South Howard Street Suite 4000
Baltimore, MD 21201
Ph: (410) 962-3744
Fax: (410) 962-3419
deborah.vocke@dot.gov |
Marketing
Conference Planning and Development
Development of Marketing Materials
Development of Promotional Items
Graphic design and layout
Editorial and Style Conformity Review Services
Outreach Campaign Development
Strategic Communications Planning
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Technical Service Teams
Corporate Management
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