Report Shows Decrease in Nursery Product-Related Injuries

NEWS from CPSC

U.S. Consumer Product Safety Commission

Office of Information and Public Affairs Washington, DC 20207

FOR IMMEDIATE RELEASE
September 19, 2000
Release # 00-182
CPSC Consumer Hotline: (800) 638-2772
CPSC Media Contact: Nychelle Fleming, (301) 504-7063
Babies "R" Us Contact: Rebecca Carus, 201-599-8090
Pampers Parenting Institute Contact: Tami Jones, 513-945-8022

Report Shows Decrease in Nursery Product-Related Injuries
CPSC, Babies "R" Us and Pampers Parenting Institute Launch Safety Campaign to Help Reduce Injuries Further

WASHINGTON, D.C. - % (CPSC) released a report today showing that U.S. hospital emergency room treated injuries from nursery products dropped almost 20 percent over the past 5 years. This is the first decrease in nursery product injuries to children under age 5 since CPSC began keeping records in 1973. The CPSC report shows that from 1995 to 1999, injuries declined by more than 15,000. The downward trend is fueled by a marked reduction in baby walker injuries.

The report also shows that deaths related to cribs have dropped substantially over the years -- more than 75 percent since the early 1970s.

Today, CPSC, Babies "R" Us and the Pampers Parenting Institute launched a new "Safe Nursery" campaign (including a brochure) to reduce injuries even further. The campaign will alert parents about potential safety hazards in their nursery and how to buy and use nursery products safely. More and more families are aware of the importance of safety in a child's environment. Families now will have a model of how to outfit the nursery safely.

Among the findings in the new study:

"Safety standards for products parents use with their babies every day, like cribs, baby walkers and play yards, have saved lives and prevented injuries," said CPSC Chairman Ann Brown. "But we can reduce these injuries even further by helping parents and caregivers make good choices when buying products for their nursery. Even one injury is too many."

CPSC, Babies "R" Us and the Pampers Parenting Institute unveiled a new nursery safety display at a press conference held at a Washington-area store. All 140 Babies "R" Us stores nationwide will set up in-store nursery rooms. Signs and free brochures will provide shoppers with information on sleep safety, toys, play and travel equipment, feeding and changing equipment, childproofing and hidden hazards. A video, featuring CPSC Chairman Ann Brown, will run throughout the day providing tips for setting up a safe home nursery. You can view portions of this video (transcript) about nursery safety. This clip is in "streaming video" format.

"Babies "R" Us cares about the safety of our smallest customers. That's why we are proud to join CPSC and the Pampers Parenting Institute in the launch of the 'Safe Nursery' campaign," said Rick Markee, President, Babies "R" Us. "We are pleased to have this campaign showcased in our stores and to make this important information available to our customers."

"We are delighted to have the opportunity to continue our mission to provide the best information to parents through these creative partnerships," said Suzanne D. Dixon, M.D., M.P.H. Chief Medical Advisor, Pampers Parenting Institute. "We can reach parents in special ways. Our expert advisors work with Procter & Gamble to meet every parent's passion to do the best by their kids."

Along with cribs and baby walkers, CPSC has worked on standards to improve the safety of other nursery products. These safety standards will help reduce injuries even further.

For more information on nursery safety call CPSC's toll-free hotline at (800) 638-2772.