Public Information Office | Multimedia
Traffic Safety

The United States interstate highway system stretches more than 48,000 miles. This year, almost 350 million Americans will travel during holidays. As we travel to our destinations, nearly 8-in-10 of us will hit the highways.

In an effort to raise awareness about the importance of traffic safety, the U.S. Census Bureau has put together this multimedia page. It offers digital media files for broadcasters and publishers working on holiday travel news features and includes a video news release, downloadable audio sound bites, photos and related statistics and other information.

Find additional information about the Fourth of July in the "Facts for Features: The Fourth of July 2007" release.

Click on this image to view the video news release.

 

VIDEO NEWS RELEASE (English - Spanish) — This video news release uses Census Bureau data to illustrate the increase in automobiles on the road, as well as the increase in the number of people driving to work alone. Featured are Census Bureau Director Louis Kincannon, Allan Williams, chief scientist for the Insurance Institute for Highway Safety, and Dr. Jeffrey Runge, administrator of the National Highway Traffic Safety Administration. The VNR package also includes safety tips for holiday drivers, B-roll, graphics and sound bites from the experts.

For more information, call (301) 763-3011 or e-mail <broadcast@census.gov>.


PHOTOGRAPHS
The following photos may be used to illustrate news articles or brochures and other marketing materials. Click on the thumbnail photos for downloadable high-resolution images and caption information, including photographer credits.
   
Woman buckling  seat belt
Mother putting baby in car seat
   
Travelers loading luggage into car Man in car talking on cell phone
   
Co-workers carpooling Two cars at home
   
Traffic jam Speed limit sign


RADIO SOUND BITES
The following quotes and radio sound bites are taken from the Traffic Safety video news release, and include two statements from Census Bureau Director Louis Kincannon and two statements from Allan Williams, chief scientist at the Insurance Institute for Highway Safety. They can be heard in RealAudio or downloaded in the mp3 format (1.0 M).
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"Because of the growth in population and formation of new households, there was a 24-million increase in the number of vehicles on American roads. This makes for a total of 178 million cars, trucks and other vehicles on our roads and streets."

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"Well, there was an important difference between the increase in the number of people driving to work and those carpooling. 13 million more people are driving to work alone, and only a quarter of a million are carpooling."

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listen    download cut 2.mp3

"The July Fourth time is really the biggest time of the year for number of deaths. I mean, we have over a hundred deaths every day so there’s no day that’s risk free but it turns out time of year, the July Fourth, particularly when it comes on a weekend, which it does this year, has the highest number of deaths typically of any day of the year."

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listen    download cut 3.mp3

"Seat belt use is one of the biggest behavioral factors that contributes to fatalities. I mean we used to have about 10 percent of people wearing seatbelts, and now it’s up to 75 percent, but other countries, including Canada, our neighbor to the north, have 90 percent or better. So that’s the easiest thing people can do to protect themselves."

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listen    download cut 4.mp3
   
ADDITIONAL RESOURCES — The following links offer additional information on Traffic Safety:


North American Transportation In Figures

Bureau of Transportation Statistics
Census Transportation Planning Package 2000
National Highway Traffic Safety Administration
Insurance Institute for Highway Safety

 

ARCHIVEView additional multimedia pages covering a variety of topics illustrated via the U.S. Census Bureau.

 

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Source: U.S. Census Bureau
Public Information Office
301-763-3030

Last Revised: May 02, 2008 at 09:29:12 AM