Celebrating the distinction of producing 40 percent of Texas' strawberries is a monument to the favorite fruit. Giant replica is seven feet tall and weighs 1,600 pounds. Also monument of Poteet Canyon, Steve Canyon comic strip character named for city.

Strawberry Festival held in early Apr. draws thousands to pay tribute to the sweetness of this region's fruit. In addition to judging and auction of strawberries, such events as a rodeo, fiddlers contest, and dances are held, along with fireworks and a variety of entertainment.