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Share AirOverviewThe Surgeon General has determined that there is no risk-free level of secondhand smoke exposure. The goal of Share Air advertising is to educate the public about the risks of secondhand smoke so they may take action to protect themselves from it. Brand Personality“Share Air” is the Texas Department of State Health Services’ statewide secondhand smoke campaign. Share Air is intended to be informative, approachable, reasonable and empowering. This campaign seeks to educate both smoking and non-smoking adults. CampaignThe Share Air campaign includes television, radio, outdoor, theater and print advertisements as well as a Web site at www.shareair.org. Goals
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