THE C-USA WAY
Conference USA is building the next generation of great college programs with innovative partnerships, dynamic leadership and diverse membership. We are STRONGER TOGETHER and determined to achieve our vision THE C-USA WAY.
WE ARE STRONGER TOGETHER
One of the most compelling attributes of building the next generation of college programs is the knowledge that we are STRONGER TOGETHER. As we work together in the classroom, in our communities and on the playing field, we are growing STRONGER TOGETHER as a league and preparing our student-athletes for life beyond college. We are also engaging our fans and alumni across the country.
WE ARE INNOVATIVE
We are exciting, energetic and always pushing ourselves to think outside the box and try new things. This is the aspect of the conference that drives us to innovate and evolve in order to set the standard of what next-generation college programs look like.
Stronger Together. It's the C-USA Way.
WHAT IS THE C-USA WAY?
Competing with any team, in any sport, on any day of the week
- Four-year streak of upsets at the NCAA Men's Basketball Tournament
- 10 football teams bowl-eligible in 2017
- Our student-athletes have the heart and desire to outwork their opponents
- Competition drives us to work harder and do things differently
- Our athletics programs are always pushing one another
Growing STRONGER TOGETHER by doing things our own way. We aren't afraid to think outside the box and try something different
- We know who we are and we know who we want to be. We can be quick to evolve and try new things
- Acting with confidence and conducting ourselves with integrity
- Our authentic nature gives us a friendly and accepting vibe, but we are also focused on doing what is best for our student-athletes
Driven to be innovative and continuing to evolve in order to lead the way
- Hosting our basketball championship at a state-of-the-art football facility with two games played simultaneously
- Innovative scheduling in basketball regular season
- First female FBS commissioner
- Leading the way in cutting edge multimedia partnerships (games on Facebook & Twitter)
- Launched CUSA.tv, a 15 channel network at one subscription price
Providing student-athletes with opportunities to be champions on and off the field
- Television and digital exposure during regular season, conference championships and postseason
- Innovative partnerships with companies like Facebook and Stadium
- Developing two new bowl games (Heart of Dallas, Bahamas)
- Institution and athletic marketing departments working together
- All member schools are ESPN3 compliant
Preparing student-athletes for life beyond school
- Focusing on academic achievement and community involvement
- Leadership opportunities through SAAC
- Postgraduate scholarships opportunities
- Providing students a voice and the ability to give back to their communities
- Engaging corporate partnerships that can help prepare student-athletes for life after college (InTouch Financial Literacy Portal)
Connecting with a community that loves everything about sports
- Participating in service and engagement opportunities in our headquarters state and local communities
- Annual Let's SAAC Hunger Drive to benefit local food pantries
- USA Football clinics in conjunction with Football Media Days and Football Championship
- Engaging in local community initiatives such as hospital visits during championship events, #HoopsAtTheStar Fan Fest and Classroom on the Court
- Working together to raise money for people in hurricane-affected member markets
