John E. Dirba began his hospitality career in Dallas while finishing school with an internship at the Omni Melrose Hotel. After graduating from the University of North Texas with a Bachelor of Science degree in Hotel/Restaurant Management and a minor in Business, the hotel offered him full time position, which he remained at for several years. After his stint with Omni, his career took him to other hotel brands such as Stouffer Hotels and Resorts and Renaissance Hotels. In addition, John spent four years in restaurant catering sales for well-known establishments such as Star Canyon with renowned chef, Stephen Pyles.

Since 1999, John has worked with HelmsBriscoe, the largest hotel sleeping room procurement company in the world. John has been elevated through several titles and is recently Regional Vice President. He holds a CMM accreditation and is a member of GBTA. He has served on the Resource Center Board of Directors from 2012-2014 and is an investor in High Hill Farm, a resort and spa currently being built in Arp, Texas outside of Tyler, Texas.