Faculty > Jiyoung Cha
JIYOUNG CHA, PH.D. |
 |
Dr. Jiyoung Cha's research interests include the relationship between media and the audience, and the interaction between emerging new media and traditional media from management and marketing perspectives. Specifically, she has conducted research on online video platforms, brand personalities of television news, distribution channel competition between theatrical and non-theatrical movie platforms, adoption of value-added services on mobile phones, adoption of shopping services on social networking websites, and so on. Dr. Cha's research has been published in the Journal of Media Economics, International Journal on Media Management, and the Journal of Interactive Advertising. She has presented numerous research papers at academic conferences. Her research papers have been top-ranked by the media management and economics division and communication technology division at the Association for Education in Journalism and Mass Communication in 2007 and 2008. She is also the recipient of several research awards, including the Madelyn Lockhart Dissertation Fellowship.
Her teaching areas include media economics, research methods, media management, and new media systems. As a professional, she worked as a marketing director and editing assistant in the Korean film industry. She has also served as a marketing coordinator for the Syracuse Korean Film Festival.
She received her Ph.D. in mass communication with a minor in marketing at the University of Florida and her master's degree in Television, Radio, and Film at the S.I. Newhouse School of Communications at Syracuse University.
