The Digital Retailing program at UNT is unique among U.S. universities. The program prepares students to understand the unique characteristics of the digital and brick-and-mortar formats and how to leverage omni-channel experiences. 

Graduates of the program pursue careers such as:

• E-commerce manager
• E-commerce merchandiser
• Web analytics specialist
• Forecasting and planning specialist
• Usability and A/B testing specialist
• Search engine optimization/search engine marketing manager
• Project manager
• Social media manager

Digital Retailing students take courses in design architecture, social media, digital retailing analytics, consumer behavior, buying, sourcing, and logistics.

Click here for Digital Retailing degree requirements sheet

Marketable Skills for BS in Digital Retailing​

1. Consumer theories/strategies in omnichannel
2. Teamwork
3. Effectively use industry technological applications
4. Multi-cultural/diversity competencies
5. Basic research methods