The Department of Marketing and Logistics offers professional education programs to prepare
individuals for the pursuit of marketing and logistics careers with manufacturers, transportation and logistics
firms, retail and wholesale middlemen, profit and nonprofit service organizations, governmental agencies
and academic institutions.
Programs of Study
The department offers undergraduate and graduate programs in the following areas:
Bachelor of Business Administration with a professional field in marketing,
Bachelor of Business Administration with a professional field in logistics,
Master of Business Administration with a major in marketing, and
The professional field in marketing consists of 16 hours of course work beyond Foundations of
Marketing Practice (MKTG 3650), plus an additional 15 hours of supporting field courses. A grade of C or
above must be earned in each professional field and supporting course completed in residence or transferred
to UNT. The professional field consists of the following courses:
MKTG 3700, Marketing Tools and Skills
MKTG 3710, Marketing Research and Information Technology
MKTG 3880, Personal Professional Development
MKTG 4280, Global Marketing Issues and Practice
MKTG 4880, Advanced Marketing Management
MKTG 4890, Applied Marketing Problems
Approved Supporting Courses, 15 Hours
Fifteen hours of 3000- or 4000-level marketing courses. Subject to approval of the department,
other relevant 3000- or 4000-level business or non-business courses, or 2000-level foreign language courses
may be substituted for 9 of the 15 hours of marketing supporting courses.
The supporting field can be varied to meet the needs of students seeking specialized training
toward career objectives in marketing management, sales management, retail management, logistics and
professional selling.
Professional Field in Logistics, 18 Hours
The professional field in logistics consists of 18 hours of course work beyond Foundations of
Marketing Practice (MKTG 3650), plus an additional 12 hours of supporting field courses. A grade of C or above
must be earned in each professional field and supporting field course completed in residence or transferred
to UNT. The professional field in logistics consists of the following courses:
MKTG 4260, Global Logistics Management
MKTG 4280, Global Marketing Issues and Practice
MKTG 4520, Marketing Channels and Strategic Partnerships
MKTG 4530, E-Logistics in Supply Chain Management
MKTG 4560, Business Transportation Management
MKTG 4860, Advanced Logistics Management
Approved Supporting Courses, 12 Hours
MKTG 4800, plus 9 hours from the following: ACCT 3270, MGMT 3830, 4810, 4820, MKTG
3010, 3700, 4650, MSCI 3870.
Minor in Marketing
Students who wish to minor in marketing must take MKTG 2650 or 3650, plus any 5 courses from
the following: MKTG 3010, 3660, 4120, 4140, 4260, 4280, 4520, 4530, 4560, 4600, 4620, 4630, 4650,
4750, 4800.
The department offers degree programs leading to the Master of Business Administration with a major
in marketing and the Doctor of Philosophy with a major in marketing. For information, consult the
Graduate Catalog.
The "Course and Subject Guide," found in the Courses of Instruction section of this book, serves as
a table of contents and provides quick access to subject areas and prefixes.